Punter lack a prob­lem

Events run at loss after attendance falls

Central Otago Mirror - - CENTRAL NEWS -

Poor attendance at the Alexan­dra Craft Beer Fes­ti­val and Pic­nic in the Park could jeop­ar­dise the fu­ture of the events.

Bands played, beer was on tap and chil­dren’s attractions abounded.

Even the sun beamed down on both days. But the peo­ple were sorely miss­ing, Pro­mote Alexan­dra sec­re­tary­man­ager Martin McPher­son said.

Com­mit­tee mem­bers were scratch­ing their heads at the poor turnout.

‘‘It’s beyond me,’’ McPher­son, also event or­gan­iser of the iconic an­nual Alexan­dra Blos­som Fes­ti­val, said.

‘‘I’m bit­terly dis­ap­pointed the events have not been more suc­cess­ful.

‘‘We put a lot of en­ergy into mak­ing them hap­pen so it’s very dis­ap­point­ing when they’re not suc­cess­ful and when we don’t know why.’’

About 400 at­tended the blues and brews fes­ti­val, which meant the event had run at about a $4000 loss, he said.

He had not yet cal­cu­lated the loss fol­low­ing the pic­nic event but guessed it was con­sid­er­able.

‘‘We’re very dis­ap­pointed in the lack of support be­cause for a num­ber of years I have re­ceived feed­back from lo­cals that ‘noth­ing hap­pens in Alexan­dra’ over the Christ­mas, New Year pe­riod.

‘‘The pro­mo­tions group has re­sponded by putting on this gig and we didn’t get the num­bers re­quired to make it pay.’’

Ad­mis­sion to the pic­nic cost $20 for a fam­ily of five and un­der 5s were free, and for the fes­ti­val, $20 a ticket.

Peo­ple could ex­pect to pay at least dou­ble that to get into a sim­i­lar event in Queen­stown, McPher­son said.

The group could not ab­sorb

Christchurch res­i­dents Is­abella, 7, and An­thony, 4, van Soest en­joyed a day out in Alexan­dra at the Pic­nic In The Park held at Pi­o­neer Park while vis­it­ing their Cen­tral Otago-based grand­par­ents. such a fi­nan­cial loss and there would be se­ri­ous dis­cus­sion about whether ei­ther event could be held again, he said.

‘‘I don’t think it’s sus­tain­able. When we did the first blues and brews event in 2012, we re­alised things take a while to build up, and we hoped this year would be the year when we would crack that line. Sadly, it’s a case of if you don’t use it, you lose it.’’

Pub­lic feed­back was wel­come, McPher­son said.

Park party:

Let down: Pro­mote Alexan­dra sec­re­tary man­ager Martin McPher­son is bit­terly dis­ap­pointed at attendance at both the Alexan­dra Craft Beer Fes­ti­val and Pic­nic in the Park events.

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