Soft­ware company hits ex­port jack­pot

HQ stay­ing in Cromwell

Central Otago Mirror - - NEWS - By JO MCKEN­ZIE-MCLEAN

A Cromwell soft­ware de­vel­oper has bro­ken into the North Amer­i­can mar­ket prov­ing there is more to Cen­tral Otago ex­ports than just stonefruit and wine.

Co-founder of Au­, Dun­can Faulkner, said his on­line safety man­age­ment sys­tem, which was de­vel­oped to help small to medium sized busi­nesses man­age health and safety bet­ter, was be­ing ex­ported to North Amer­i­can ad­ven­ture train­ing camps.

‘‘It is very ex­cit­ing to be break­ing into the North Amer­i­can mar­ket to ex­port soft­ware from Cen­tral Otago. It’s is a fan­tas­tic op­por­tu­nity, and to de­velop a lo­cal tech in­dus­try from Cromwell is great.’’

While the company was en­joy­ing growth into US, as well as UK mar­kets, Faulkner would re­main lo­cally based.

‘‘I am com­mit­ted to keep­ing the company based out of Cen­tral Otago as we grow in­ter­na­tion­ally. It shows that there is more to ex­ports com­ing out of Cen­tral Otago than just wine and stonefruit.’’

Faulkner had formed a part­ner­ship with Chuck Kroeker, a Cana­dian with 15 years’ ex­pe­ri­ence in the United States ad­ven­ture camp sec­tor. He had been liv­ing in New Zealand but re­turned to Canada to es­tab­lish Au­ditz North Amer­ica.

‘‘He will set up Au­ditz in North Amer­ica to man­age that de­mand but it will still be owned by Au­ditz New Zealand. He has been over there al­ready and at­tended a camp­ing as­so­ci­a­tion con­fer­ence and was over­whelmed by the in­ter­est. There is huge po­ten­tial for safety man­age­ment soft­­pe­cially in the ad­ven­ture mar­ket. There are thou­sands of ad­ven­ture camps across the United States. We have al­ready got peo­ple over there us­ing the soft­ware. It’s ex­cit­ing be­cause the money will still come back to New Zealand.’’

Faulkner said when the soft­ware was launched last year, the company tar­geted ad­ven­ture tourism op­er­a­tors ahead of the chang­ing safety man­age­ment laws which re­quired them to be­come au­dited. How­ever, other in­dus­tries had picked up the soft­ware.

‘‘We have been over­whelmed with in­ter­est from all in­dus­tries around New Zealand – com­mer­cial re­frig­er­a­tion and trans­port have been huge for us.

‘‘We have also been ap­proached by a num­ber of peo­ple from the US and UK.’’

Ex­porters: Au­ co-founder Dun­can Faulkner with Chuck Kroeker, who was vis­it­ing Cromwell prior to mov­ing to Canada to es­tab­lish Au­ditz North Amer­ica.

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