Visitor centre is in front
Visitor numbers to Cromwell’s new i-Site have boomed since its move to the front of the mall.
Cromwell i-Site manager Helen Scoles said between December 18 – when the new i-Site opened in its new location –and December 31, 5500 people had come through the doors.
‘‘We have noticed a huge increase in visitor numbers. On our busiest day we had 625 over the ChristmasNew Year period.’’
The mall’s location was also proving a help to businesses within the mall, she said.
‘‘We have been able to tell people how to find places – even how to get into the middle of the mall. We can direct them easily to places – wineries, Highlands Motorsport Park, Goldfields Mining Centre, orchards where you can pick your own fruit.
‘‘I think Cromwell was missing out because visitors were not able to find us. They would have a look then move on. Now they can find us, so they are stopping and finding out different things they can do, are staying longer in town and hopefully spending money.’’
Central Otago District Council community service manager Anne Pullar said the project team had been working in closely with the mall redevelopment to make sure there was plenty of parking and signs for the new visitor centre. ■ The i-Site is open from 9am to 7pm daily.
New base: Lorraine Osborne, Helen Scoles and Margaret De Geest at the new Cromwell i-Site.