Au­tumn colours fea­ture in cy­cle trail pro­mo­tions

Central Otago Mirror - - CENTRAL NEWS - By JO MCKEN­ZIE-MCLEAN

Cen­tral Otago trails are to fea­ture in a Tourism New Zealand pro­mo­tional video.

A film crew com­mis­sioned by Tourism New Zealand was in Cen­tral Otago for five days last week film­ing both the Roxburgh Gorge and Clutha Gold Trails.

Tourism Cen­tral Otago Mar­ket­ing and Prod­uct Devel­op­ment Manager Pam Broad­head said once com­pleted, the two videos would add to the se­ries of pro­mo­tional videos on New Zealand’s Great Rides which Tourism New Zealand pri­mar­ily used in its cam­paign mar­ket­ing over­seas.

‘‘Th­ese two new videos will be par­tic­u­larly utilised in mar­ket­ing cam­paigns pro­mot­ing shoul­der sea­son travel to New Zealand and film­ing has been timed to en­sure the best of Cen­tral Otago’s au­tumn colours are cap­tured.’’

Tourism Cen­tral Otago, to­gether with the Roxburgh Gorge and Clutha Gold Trails trusts were help­ing the film crew with ground lo­gis­tics and co-or­di­na­tion of shoot lo­ca­tions, she said.

‘‘The videos are filmed as if telling the story of two cou­ples com­plet­ing the trails, and not only show­case the stunning scenery but also in­clude sup­port­ing ac­tiv­i­ties such as places to stay, places to eat and things to do.

‘‘With Cen­tral Otago’s au­tumn colours at full strength and the warm wel­come of lo­cals the pro­duc­tion crew is ex­cited about the pow­er­ful images they have al­ready cap­tured . . . To cap­ture the scale and wider el­e­ments the ex­pe­ri­enced crew are us­ing a drone so we an­tic­i­pate some fab­u­lous aerial footage of the lake, river and au­tumn colours,’’ Broad­head said.

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