Travellers tired of the mainstream?
Queenstown still receives the ‘‘lion’s share’’ of tourists, but statistics suggest travellers are looking for more ‘‘authentic’’ experiences.
Marketview’s latest tourism report shows spending in mainstream tourist locations like Queenstown grew by 83.2 per cent over the past three years to June, but spending in regional locations jumped 165.5 per cent.
Tourists from ‘‘new markets’’ like China, India, Indonesia, Argentina and Brazil had jumped by 80 per cent in the last three years, the report showed.
Marketview managing director Steven Bridle said more independent travellers hitting New Zealand shores wanted experiences off the ‘‘beaten tourist trails’’.
Experiences originally set up and aimed primarily at New Zealanders like the Otago Central Rail trail, fishing and wine tours, were now catching the attention of overseas visitors, Bridle said.
Destination Queenstown chief executive Graham Budd said visitors wanting unique experiences was ‘‘positive’’ for Queenstown.
‘‘The magic of Queenstown is that there are experiences for all visitors,’’ Budd said.
‘‘It’s no new trend for visitors to seek out unique experiences.’’
About 67 per cent of Queenstown visitors are overseas visitors.
Statistics show travellers want more than just a mainstream cruise on the TSS Earnslaw.