From fish and chips to noo­dles for Erik

Central Otago Mirror - - FRONT PAGE - DEB­BIE JAMIESON

Erik and Anna Arndt are mak­ing a name for their fish and chips in Queen­stown and now they are branch­ing out into noo­dles.

The cou­ple who started Erik’s Fish and Chips with a hum­ble car­a­van in the cen­tre of Queen­stown last year are fast be­com­ing a lo­cal in­sti­tu­tion.

Now they are one of the first ven­dors to sign up for the Night Noo­dle Mar­kets in Queen­stown from Septem­ber 28 to Oc­to­ber 2, where Erik will in­dulge his love of Asian food and food in­no­va­tion, de­sign­ing new dishes es­pe­cially for the evening.

‘‘Erik has al­ways wanted a cafe. We eat a lot of nood­ley/ Asian food at home and Erik loves cooking it and that’s why we are ex­cited about the Night Noo­dle Mar­ket,’’ Anna said.

‘‘His big prob­lem will be de­cid­ing what items to serve.’’

The cou­ple dif­fer­en­ti­ate them­selves by us­ing their own bat­ter recipe and rice bran oil in their fish and chips, and cus­tomers love that they are not fatty.

‘‘It’s [rice bran oil] twice the price and re­ally ex­pen­sive to use but we al­ways wanted to do things prop­erly.’’

An­other ex­am­ple was the hot dogs made of 100 per cent meat.

The ku­mara wedges are hand­cut and all or­ders are freshly made - not pre-bat­tered and cooked twice.

‘‘It’s more ar­ti­san fish and chips than the tra­di­tional ones,’’ she said.

Two weeks ago the cou­ple opened a new stall at Sho­tover Gar­den Cen­tre - on the main road into Frank­ton near the fam­i­ly­dom­i­nated sub­di­vi­sions of Lake Hayes Es­tate and Sho­tover Coun­try - and on the first Fri­day night they were slammed with 36 on­line or­ders land­ing at once.

Ac­cord­ing to Anna, the busi­ness plan is to keep ex­pand­ing.

Her own back­ground is in ac­count­ing and mar­ket­ing and their fo­cus is to work ‘‘on the busi­ness, rather than in the busi­ness.’’

A din­ing trailer was re­cently added in Queen­stown and there’s a lot of en­cour­age­ment from Wanaka cus­tomers to open a trailer there.

An events trailer is un­der con­struc­tion and is al­ready booked for a wed­ding in Glenorchy in Jan­uary and the Gibb­ston Val­ley con­cert.

As they con­tinue to build their brand the next in­no­va­tion Queen­stown cus­tomers are likely to see is a cou­ple of stand up fish made to poke your head through and take pho­tos.

DEB­BIE JAMIESON

Erik’s Fish and Chips owner Anna Arndt is mov­ing to noo­dles.

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