From fish and chips to noodles for Erik
Erik and Anna Arndt are making a name for their fish and chips in Queenstown and now they are branching out into noodles.
The couple who started Erik’s Fish and Chips with a humble caravan in the centre of Queenstown last year are fast becoming a local institution.
Now they are one of the first vendors to sign up for the Night Noodle Markets in Queenstown from September 28 to October 2, where Erik will indulge his love of Asian food and food innovation, designing new dishes especially for the evening.
‘‘Erik has always wanted a cafe. We eat a lot of noodley/ Asian food at home and Erik loves cooking it and that’s why we are excited about the Night Noodle Market,’’ Anna said.
‘‘His big problem will be deciding what items to serve.’’
The couple differentiate themselves by using their own batter recipe and rice bran oil in their fish and chips, and customers love that they are not fatty.
‘‘It’s [rice bran oil] twice the price and really expensive to use but we always wanted to do things properly.’’
Another example was the hot dogs made of 100 per cent meat.
The kumara wedges are handcut and all orders are freshly made - not pre-battered and cooked twice.
‘‘It’s more artisan fish and chips than the traditional ones,’’ she said.
Two weeks ago the couple opened a new stall at Shotover Garden Centre - on the main road into Frankton near the familydominated subdivisions of Lake Hayes Estate and Shotover Country - and on the first Friday night they were slammed with 36 online orders landing at once.
According to Anna, the business plan is to keep expanding.
Her own background is in accounting and marketing and their focus is to work ‘‘on the business, rather than in the business.’’
A dining trailer was recently added in Queenstown and there’s a lot of encouragement from Wanaka customers to open a trailer there.
An events trailer is under construction and is already booked for a wedding in Glenorchy in January and the Gibbston Valley concert.
As they continue to build their brand the next innovation Queenstown customers are likely to see is a couple of stand up fish made to poke your head through and take photos.
Erik’s Fish and Chips owner Anna Arndt is moving to noodles.