Fes­ti­val of Colour fundraiser pop­u­lar

Central Otago Mirror - - OUT & ABOUT - STAFF RE­PORTER For more in­for­ma­tion:

Fans of the $1 mil­lion South­ern Lakes Fes­ti­val of Colour can now buy artists a morn­ing tea or a music score.

The fes­ti­val has launched an in­no­va­tive fundrais­ing scheme for its 2017 pro­gramme.

Al­ready, donors are prov­ing keen to buy spe­cific items rather than put money into a gen­eral pot.

The fes­ti­val’s shop­ping list ranges from a mod­est $10 con­tri­bu­tion to­wards one choir mem­ber’s morn­ing tea right up to $600 to freight theatre lights to Wanaka from Christchurch.

Those who en­joy lis­ten­ing to the Wanaka Con­cert So­ci­ety’s grand pi­ano can pay $450 to get it tuned.

Fes­ti­val gen­eral man­ager Lind­say Schofield said sev­eral peo­ple do­nated within the first 24 hours of the cam­paign launch on Jan­uary 10.

‘‘We have had enough to make it worth our while. We’ve also had quite a few emails say­ing it is worth­while. Peo­ple are more en­gaged . . . And most peo­ple are new peo­ple to the fes­ti­val and it looks like some are from out­side Wanaka, so we are reach­ing a dif­fer­ent au­di­ence,’’ Schofield said.

In par­tic­u­lar, the shop­ping list tar­gets sev­eral essen­tials for the com­mu­nity choir per­for­mance, Sing it to my Face, which in­volves many lo­cal singers.

Fes­ti­val co-chair­woman Hetty Van Hale said the team was ‘‘in­cred­i­bly grate­ful’’ to spon­sors and pa­trons.

‘‘But we’re still in need of a bit of fi­nan­cial sup­port, which is why we’ve opted for the shop­ping list fundraiser.

‘‘It will en­sure we present an­other fab­u­lous fes­ti­val of un­for­get­table mo­ments and trans­for­ma­tional ex­pe­ri­ences.’’

The ‘‘shop­ping list’’ was cre­ated so donors could en­gage with sup­port­ers and the com­mu­nity.

It also gave peo­ple ‘‘a lit­tle peek’’ into some of the be­hind-thescenes costs in­volved with stag­ing a ma­jor arts fes­ti­val.

‘‘Ev­ery sin­gle item on the list is a real cost to us,’’ Van Hale said. Do­na­tions close Fe­bru­ary 2. The pro­gramme for the April 4-10 fes­ti­val will be re­leased on Fe­bru­ary 9.



Fes­ti­val of Colour gen­eral man­ager Lind­say Schofield and co-chair Hetty Van Hale.

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