Festival of Colour fundraiser popular
Fans of the $1 million Southern Lakes Festival of Colour can now buy artists a morning tea or a music score.
The festival has launched an innovative fundraising scheme for its 2017 programme.
Already, donors are proving keen to buy specific items rather than put money into a general pot.
The festival’s shopping list ranges from a modest $10 contribution towards one choir member’s morning tea right up to $600 to freight theatre lights to Wanaka from Christchurch.
Those who enjoy listening to the Wanaka Concert Society’s grand piano can pay $450 to get it tuned.
Festival general manager Lindsay Schofield said several people donated within the first 24 hours of the campaign launch on January 10.
‘‘We have had enough to make it worth our while. We’ve also had quite a few emails saying it is worthwhile. People are more engaged . . . And most people are new people to the festival and it looks like some are from outside Wanaka, so we are reaching a different audience,’’ Schofield said.
In particular, the shopping list targets several essentials for the community choir performance, Sing it to my Face, which involves many local singers.
Festival co-chairwoman Hetty Van Hale said the team was ‘‘incredibly grateful’’ to sponsors and patrons.
‘‘But we’re still in need of a bit of financial support, which is why we’ve opted for the shopping list fundraiser.
‘‘It will ensure we present another fabulous festival of unforgettable moments and transformational experiences.’’
The ‘‘shopping list’’ was created so donors could engage with supporters and the community.
It also gave people ‘‘a little peek’’ into some of the behind-thescenes costs involved with staging a major arts festival.
‘‘Every single item on the list is a real cost to us,’’ Van Hale said. Donations close February 2. The programme for the April 4-10 festival will be released on February 9.
Festival of Colour general manager Lindsay Schofield and co-chair Hetty Van Hale.