Fresh choice for food buy­ers


A sec­ond su­per­mar­ket is un­der con­struc­tion in Cromwell.

Pro­gres­sive En­ter­prises con­firmed last week Fresh Choice would open on the cor­ner of Iles St, Sar­good Rd and State High­way 8B op­po­site BP 2go Cromwell.

Pro­gres­sive spokes­woman Kate Porter said they were ‘‘re­ally ex­cited’’ to bring Fresh Choice to Cromwell.

‘‘[This is] a great op­por­tu­nity to bring a Fresh Choice to this area. Ul­ti­mately our driver is to make sure that any store is go­ing to best serve the com­mu­nity.’’

Porter was un­able to con­firm an open­ing date or the own­ers of the new store and how many jobs it would gen­er­ate.

‘‘We will let peo­ple know...fur­ther down the track.’’

Along with Fresh Choice, Pro­gres­sive con­trols Count­down, Su­per Value and Wool­worths su­per­mar­kets across New Zealand.

Cromwell Busi­ness Group spokesman Greg Wilkin­son said it was pos­i­tive.

‘‘I think most peo­ple would be sup­port­ive of hav­ing another choice.

‘‘It’s just sym­bolic of the growth hap­pen­ing not only in Cromwell but in Cen­tral Otago.’’

New World Cromwell, part of Food­stuffs Ltd, is the only ma­jor su­per­mar­ket in Cromwell presently. It opened in April 1997.

New World Cromwell owner­op­er­a­tor Phil Ryan was not pre­pared to com­ment.

Work is un­der­way at the site of Fresh Choice Cromwell.

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