Old ski field, new plans
Wanaka’s Treble Cone skifield is adopting a new business strategy, including bringing in highprofile staff and reaching out to young skiers across the region.
The latest signing announced by the business is two-time New Zealand freeride athlete of the year Sam Lee, who has shifted from his base at the nearby Cardrona ski field to become head freeride coach at Treble Cone.
Lee, who is currently overseas, also coaches the New Zealand Freeride Team.
Alongside Lee will be Big Mountain skier Louis Charnaud and Treble Cone’s head ski coach of 23 years Michael Shenkel.
Driving the change is new ski area manager Toby Arnott.
Previously the general manager of snowsports at NZSki, he was thrilled to be joining Treble Cone in its 50th winter season and to be working with the Treble Cone board to bring a fresh approach to the business.
‘‘It’s a natural progression to my career and probably comes with mixed emotions, having grown up in Queenstown and skied here all my life, but I’m looking forward to a change of scenery.’’
The team was working on a fresh business strategy, which was not as much concerned with ‘‘bums on seats’’ as offering a premium product, he said.
‘‘We’re aiming for really high quality food offerings, experienced, world-class instructors and short lift queues. At the moment we’re trying to figure out how we can deliver on that.’’
They were also aiming to build world-leading health and safety systems.
‘‘We’re really focused on a clear strategy.’’ he said.
Treble Cone is offering discounted ‘‘local’’ season passes to children enrolled in all schools in the Queenstown Lakes and Central Otago Districts.
It is scheduled to open for the season on June 28.
Queenstown’s Remarkables skifield is planning to open on June 9, followed by Coronet and Cardrona on June 16.