Sales tac­tic

Classic Driver - - POSTCARD -

A mate of mine had a Mazda Astina that had given faith­ful fam­ily trans­port for 25 years and racked up what might as well have been a mil­lion miles but then he got an exec job that came with a brand new exec car. Exit Mazda, but how and where?

No dealer was in­ter­ested in an aged Ja­panese fam­ily car, never mind the faith­ful record and de­cent con­di­tion. So my mate put the car on his front lawn with a sign that read “Free to a good home. You want it, you take it.” For three days the car sat there with­out any­one show­ing any in­ter­est at all, so he made up a new sign “Re­li­able fam­ily car. $50”. It was stolen that night.

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