FROM THE NEWS DESK
New Zealanders take their chocolate seriously. So when the closure of the Cadbury factory was announced it was a blow to the workers, the region and our tastebuds. The decision was due to a preference to manufacture in Australia, we were told.
Most likely it was ultimately a decision made by an accountant sitting in the Mondelez head office in the US – who probably didn’t know where Dunedin or New Zealand was on the global map.
Cadbury may be the second biggest confectionery brand in the world, but it is a good reminder that the power of the consumer pulls more weight than ever before in history. Social media and personal buying power can send strong messages to manufacturers these days.
We’ve got great NZ-owned brands and not just in confectionery. Brands that I hope stay NZ-owned and employing local people. So when you next make a purchase, take a moment to consider who owns the company you are buying from.