Clutha Leader - - YOUR PAPER, YOUR PLACE -

New Zealan­ders take their cho­co­late se­ri­ously. So when the clo­sure of the Cad­bury fac­tory was an­nounced it was a blow to the work­ers, the re­gion and our taste­buds. The de­ci­sion was due to a pref­er­ence to man­u­fac­ture in Aus­tralia, we were told.

Most likely it was ul­ti­mately a de­ci­sion made by an ac­coun­tant sit­ting in the Mon­delez head of­fice in the US – who prob­a­bly didn’t know where Dunedin or New Zealand was on the global map.

Cad­bury may be the sec­ond big­gest con­fec­tionery brand in the world, but it is a good re­minder that the power of the con­sumer pulls more weight than ever be­fore in his­tory. So­cial me­dia and per­sonal buy­ing power can send strong mes­sages to man­u­fac­tur­ers these days.

We’ve got great NZ-owned brands and not just in con­fec­tionery. Brands that I hope stay NZ-owned and em­ploy­ing lo­cal peo­ple. So when you next make a pur­chase, take a mo­ment to con­sider who owns the com­pany you are buy­ing from.

Newspapers in English

Newspapers from New Zealand

© PressReader. All rights reserved.