SAY IT LIKE IT IS
Want to tell someone how you feel but a card and flowers or a box of supermarket chocolates just ain’t gonna cut it? A quirky new business has got you covered.
is the brainchild of Jessica Mentis, who has been impressing Aucklanders with her wonderful wobbly creations as the Jellyologist for a few years now.
“It’s an extension of what we do as the Jellyologist,” explains Jessica, “using the same processes and techniques, but just experimenting with a different medium, which is chocolate.”
Jessica brought her background in spatial design and architecture to the Jellyologist, which launched in 2015, using 3D-printed jelly moulds to make some seriously awesome – and delicious – jelly art for events. But jelly poses logistical issues in terms of storage and delivery, and adding detail such as typography to the delicate creations can be tricky. Jessica was also keen to do something that embraced the social media-driven millennial lingo in a tongue-in-cheek manner.
“We spend a lot of time doing stuff on Instagram and Snapchat and there’s a new vernacular that’s evolved, and I was keen to explore that in the physical world and shake up the giving of a box of Roses or a bunch of flowers.”
Jessica and her team use high-quality Belgian chocolate – either 55 per cent milk coloured with pretty gold, or white tinted in an array of bright hues – which is poured into custom-designed silicone moulds.
In addition to the words on the chocolate itself, customers can write a message to be sent alongside the lollipop they’ve ordered, or choose from an array of lol-worthy prewritten options. So, to explain why you’ve sent a wronged mate the “What a jerk” lollipop, you might add in: “He/she ghosted you/made you cry/responded to the group chat but not your PM or – and this one stings – “still uses your Spotify Premium and Netflix login”.
“We had a lot of fun coming up with those,” says Jessica. “I work with people who are a lot younger than me who keep me on my toes, and they were really helpful.”
Jessica is now developing the custom side of the business and working on a Christmas range – don’t expect your standard season’s greetings here – which will be launched at the General Collective Christmas market day at Auckland’s ASB Showgrounds on November 5, after which it will be available through the website.