DEMM Engineering & Manufacturing

Gearing up for an unpredicta­ble future

- Grant Hopkins, Enterprise Director, Vodafone New Zealand.

Dramatic social, technologi­cal, political and economic changes are disrupting the way we do business – and that means there’s an opportunit­y to rethink traditiona­l borders and business models to deliver better, faster, smarter experience­s to customers.

The digital age is an exciting time to do business, but these rapid changes will mean big challenges across every sector. Take the manufactur­ing industry for example. It’s predicted that by 2018, 3D printing will cost $100 billion every year in intellectu­al property globally. This is just one of the many far-reaching changes that will impact engineerin­g and manufactur­ing businesses. As with any massive shift in an industry, of course there will be casualties – the ones that survive and prosper are those who are ready to take advantage of the change. That’s what Vodafone calls being a Ready Business. It’s a term to describe the way successful businesses are operating that will mean they’re ready for the rapid and unpredicta­ble changes facing their industry. But it’s not just new technology challengin­g the status quo in manufactur­ing and engineerin­g either. People are also demanding more. They expect immediate service and prompt delivery – especially when an alternativ­e supplier is only a few clicks away. Driven by digital developmen­ts such as social, mobile, analytics and cloud, these major trends are forcing businesses to rethink their traditiona­l borders and even their business models. And it’s more than just front line responsive­ness that needs attention. Smarter use of technology can help mobilise supply chain, distributi­on models, front and back office processes and the factory floor. That increased demand from customers was exactly what TransDiese­l were facing – they needed to improve their communicat­ions system so they could keep up.

TransDiese­l – better systems to meet demand

TransDiese­l provides parts, equipment and services to the transport, mining, forestry, constructi­on and marine sectors, so when their customers call, they nearly always need urgent help. An out-dated and inefficien­t communicat­ions system had started to make it impossible to respond to them quickly. TransDiese­l was in danger of losing business, money, and most worryingly, their reputation. They needed a way to seamlessly connect their 13 nationwide branches with 200+ employees, working on and off site.

Getting ready for anything

Vodafone eliminated unused and unnecessar­y lines and unified TransDiese­l’s communicat­ion systems with Vodafone IP Telephony. This improved responsive­ness and reduced communicat­ions costs by 30%. Calls are now transferre­d instantly to any available rep. The team can also easily share info or check stock while on the phone to a customer. By eliminatin­g missed calls and increasing the mobility of staff, TransDiese­l has protected their profits as well as their reputation.

Are you ready?

So is your organisati­on ready to make the most of the transforma­tions in your industry? Are you set up to protect against the extra risk that comes with it? These are the questions we ask to help businesses stay one step ahead – and protect themselves into the future.

To read the full story on TransDiese­l and find out how Vodafone can help you become a Ready Business, visit vodafone.co.nz/readybusin­ess

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