Auck­land com­pany wins US award

DEMM Engineering & Manufacturing - - NEWS -

The Ca­ble Fer­ret Com­pany was a NECA Show­stop­per Win­ner at the Amer­i­can Na­tional Elec­tri­cal Con­trac­tors As­soc. an­nual trade show in Seat­tle last month.

The NECA Show­stop­per Show­case Awards is the most pres­ti­gious recog­ni­tion event in the US elec­tri­cal con­struc­tion in­dus­try and is de­signed to high­light new prod­ucts trend­ing and ser­vices to help com­pa­nies build their busi­ness.

Ca­ble Fer­ret at­tended the show – the first ever New Zealand com­pany to ex­hibit at this an­nual tradeshow – as part of its global ex­pan­sion plan and to sup­port its en­try into the US mar­ket, and it paid off in droves. The event is It is the largest an­nual gath­er­ing of man­u­fac­tur­ers and dis­trib­u­tors fo­cus­ing on the USD130 bil­lion elec­tri­cal in­dus­try in the United States.

There were 200 prod­ucts en­tered into Show­stop­pers this year and Ca­ble Fer­ret was among 23 that re­ceived an award rub­bing shoul­ders with well- es­tab­lished man­u­fac­tur­ers such as De Walt Tools and Power Fast­ners, Fluke Corp, Green­lee, Hilti, Mil­waulkee, and South­wire to name a few.

“Hav­ing this kind of recog­ni­tion from the in­dus­try where we were amongst some very well re­spected and well- es­tab­lished tool brands is a huge ac­co­lade for our ded­i­cated team. This will cer­tainly con­tinue to sup­port our brand strat­egy and prod­uct po­si­tion­ing as we en­gage with key man­u­fac­tur­ers, dis­trib­u­tors and cus­tomers,” said Therese McNaugh­ten, Di­rec­tor of Mar­ket­ing and Brand Strat­egy.

The Auck­land- based, elec­tronic man­u­fac­tur­ing busi­ness, is in the process of launch­ing a smart tool in the US de­signed to help elec­tri­cians get im­proved vis­i­bil­ity and bet­ter clar­ity when pulling in ca­bles or cut­ting ac­cess holes and ul­ti­mately help­ing them save time and money with im­prove ef­fi­cien­cies to grow their busi­ness.

Ca­ble Fer­ret’s Show­stop­per Win­ner is the FER­RET, a mul­ti­pur­pose wire­less in­spec­tion and ca­ble pulling tool that the com­pany says has changed the way elec­tri­cians work where there is lack of vis­i­bil­ity in en­closed hard to reach spa­ces.

The small light­weight recharge­able IP67 rated cam­era at­tached to a rod or fish stick, eas­ily glides into tight, con­fined and dark out of reach spa­ces, pro­vid­ing qual­ity il­lu­mi­na­tion with its six bright white LEDs. It comes with a large 4.3” colour LCD dis­play for clar­ity of pic­ture al­low­ing the user to spot and di­ag­nose prob­lems easier. Pro­vid­ing 10x more reach than reg­u­lar borescopes, the man­u­fac­turer says it al­lows ca­ble to be pulled in half the time.

The FER­RET al­lows for fast and safe close up vis­ual in­spec­tions, pro­vid­ing ex­tra reach, fault find­ing, ca­ble rout­ing, ca­ble pulling, light­ing in­stal­la­tions, lo­ca­tion a leak, ob­ject re­trieval, iden­ti­fy­ing where to cut a hole, data cap­ture and di­ag­nos­ing and help­ing to eval­u­ate a prob­lem. Due to its ver­sa­til­ity, con­ve­nience and af­ford­abil­ity, the FER­RET lends it­self to an emerg­ing list of ad­di­tional ap­pli­ca­tions, the tool has also re­port­edly found suc­cess amongst plumbers, builders and ar­chi­tects.

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