Chi­nese telly chan­nel launches this Sun­day

Eastern Courier - - YOUR PAPER, YOUR PLACE - TORIKA TOKALAU-CHAN­DRA

A new 24-hour Chi­nese tele­vi­sion chan­nel with lo­cally-pro­duced con­tent starts broad­cast­ing on March 19.

Asia Pa­cific News Cor­po­ra­tion launched its New Chi­nese Tele­vi­sion Chan­nel (NCTV) in Auck­land on Tues­day. It will screen on Free­view Chan­nel 32.

NCTV says it will broad­cast news and en­ter­tain­ment pro­grammes for New Zealand’s Chi­nese com­mu­nity, with a sec­ond but im­por­tant au­di­ence be­ing Chi­nese tourists, as well as Ki­wis and Asian Ki­wis in­ter­ested in Chi­nese cul­ture.

It will also fea­ture lo­cal­lypro­duced English lan­guage pro­grammes and do­mes­tic con- tent with English and Chi­nese sub­ti­tles.

Auck­lan­der James Sun looks for­ward to the launch, say­ing: ‘‘There are end­less pos­si­bil­i­ties be­cause we fi­nally have a New Zealand Chi­nese chan­nel, not a chan­nel from China.’’

Asia Pa­cific News Cor­po­ra­tion pres­i­dent Frank Peng says the pri­mary aim of NCTV is to build a bridge be­tween NZ and China.

‘‘There’s a con­sid­er­able ap­petite amongst the Chi­nese com­mu­nity for high-qual­ity tele­vi­sion pro­grammes that speaks to their in­ter­ests and ex­pe­ri­ences in New Zealand.’’

In the 2013 cen­sus there were 170,000 Chi­nese liv­ing in Auck­land, the largest of any Asian eth­nic group.

JARRED WIL­LIAMSON

Sergeant Brett Meale en­cour­ages lo­cals to ob­serve and sup­port the po­lice’s an­nual Pay Pa­rade next Fri­day morn­ing in How­ick.

SUP­PLIED

Frank Peng, pres­i­dent of NCTV, in­tro­duc­ing the new chan­nel this week.

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