Fashioning a shipping container photoshoot
The world of high fashion and industrial shipping containers collided during a photo-shoot set against the backdrop of the metal carriers at Royal Wolf New Zealand’s head office.
NZ fashion label Moochi photographed the clothes from its spring collection at Royal Wolf’s customer service centre in East Tamaki where the containers were used to enhance the garments and their bold colours.
Moochi marketing and eCommerce manager Bailey Mark says it took inspiration from an international industrial fashion shoot.
‘‘The details on the clothing such as the drawcords, feminine mesh detail and cinched waists contrast well with the corrugated steel of the containers.’’
Royal Wolf executive general manager Paul Creighton says it’s always exciting when people approach them with new and creative ideas about how they want to use shipping containers.
‘‘Royal Wolf provides containers for all sorts of projects. , from container walkways and pop-up cafes to art installation containers on the Wellington waterfront.
‘‘A fashion shoot collaboration is a new one for us but the results were fantastic.’’
Images from the Moochi photo shoot will be seen across marketing and media channels and on the label’s website.
A model poses with a Royal Woolf shipping container in East Tamaki.