Fash­ion­ing a ship­ping con­tainer pho­to­shoot

Eastern Courier - - OUT & ABOUT - TARANNUM SHAIKH

The world of high fash­ion and in­dus­trial ship­ping con­tain­ers col­lided dur­ing a photo-shoot set against the back­drop of the metal car­ri­ers at Royal Wolf New Zealand’s head of­fice.

NZ fash­ion la­bel Moochi pho­tographed the clothes from its spring col­lec­tion at Royal Wolf’s cus­tomer ser­vice cen­tre in East Ta­maki where the con­tain­ers were used to en­hance the gar­ments and their bold colours.

Moochi mar­ket­ing and eCom­merce man­ager Bai­ley Mark says it took in­spi­ra­tion from an in­ter­na­tional in­dus­trial fash­ion shoot.

‘‘The de­tails on the cloth­ing such as the draw­cords, fem­i­nine mesh de­tail and cinched waists con­trast well with the cor­ru­gated steel of the con­tain­ers.’’

Royal Wolf ex­ec­u­tive gen­eral man­ager Paul Creighton says it’s al­ways ex­cit­ing when peo­ple ap­proach them with new and cre­ative ideas about how they want to use ship­ping con­tain­ers.

‘‘Royal Wolf pro­vides con­tain­ers for all sorts of projects. , from con­tainer walk­ways and pop-up cafes to art in­stal­la­tion con­tain­ers on the Welling­ton wa­ter­front.

‘‘A fash­ion shoot col­lab­o­ra­tion is a new one for us but the re­sults were fan­tas­tic.’’

Images from the Moochi photo shoot will be seen across mar­ket­ing and me­dia chan­nels and on the la­bel’s web­site.


A model poses with a Royal Woolf ship­ping con­tainer in East Ta­maki.

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