Britain is to ask China, Vietnam and other Asian countries to tell their citizens that rhino horn has no medicinal value,
in an attempt to halt a wave of rhino poaching that may drive the endangered animals to extinction. Although long used in traditional Asian medicine, a recent belief in its power to cure cancer has seen prices for rhino horn surge to close to $100,000 a kilogram. It has sparked a spate of museum burglaries in Europe targeting old mounted rhino trophy heads. But, more significantly, it has directly produced a substantial surge in rhino poaching on southern Africa in populations which are already critically endangered.