Tick­ing the right boxes

Element - - Global Health -

Most of us don’t have the time, in­cli­na­tion or pre­req­ui­site PhD to study Safety Data Sheets and re­search all the chem­i­cals in our clean­ing prod­ucts. But one Kiwi eco-la­belling scheme has done all the work for us. Look out for prod­ucts bear­ing the gov­ern­ment­backed En­vi­ron­men­tal Choice ‘“planet-and-tick” logo. It’s the only la­bel in New Zealand recog­nised by the Global Eco­la­belling Net­work in­ter­na­tion­ally as ab­so­lutely trust­wor­thy proof of en­vi­ron­men­tal prefer­abil­ity. “The po­ten­tial for green­wash is rife in this prod­uct area,” says Michael Hooper from En­vi­ron­men­tal Choice New Zealand. “We’re very for­tu­nate to have an eco­la­bel that’s more ro­bust than most and re­moves the need for us all to be­come chem­istry ex­perts. The science has been tested by qual­i­fied, in­de­pen­dent, third-party as­ses­sors who have al­ready dug deeply into the en­vi­ron­men­tal as­pects of the prod­ucts, in­clud­ing the ul­ti­mate end-of-life con­se­quences of all the in­gre­di­ents. Many ECNZ spec­i­fi­ca­tions have been ac­knowl­edged, even by over­seas gov­ern­ment agen­cies, as among the most ro­bust in the world.”

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