How not to re­spond to an is­sue

Element - - Environment -

Fon­terra re­fused to an­swer any of our ques­tions for this ar­ti­cle. When con­tacted, Liam Bald­win from the com­pany’s me­dia team sug­gested El­e­ment talk to farm­ers in­stead: “as they are the ones buy­ing it”. We said that Fon­terra was the com­pany selling it. He told El­e­ment that was RD1, but then we agreed that RD1 was now a wholly owned sub­sidiary of Fon­terra. He sug­gested El­e­ment calls RD1’s press of­fice, but added that he hap­pened to know their press of­fi­cer was in Zim­babwe, and there was no­body cov­er­ing. El­e­ment called RD1 any­way, and spoke to their mar­ket­ing man­ager Rod Cun­ning­ham and asked him to get back to us. He didn’t.

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