Ki­wis be­hind 100% Pure

Element - - Snapshot -

Nearly 90 per cent of New Zealan­ders think sus­tain­abil­ity – and use of the 100% Pure brand pro­vides the coun­try with an im­por­tant com­pet­i­tive ad­van­tage when trad­ing in global mar­kets, a new sur­vey says. The nd­ings form part of the na­tion­wide ShapeNZ poll of nearly 1300 New Zealan­ders for the New Zealand Busi­ness Coun­cil for Sus­tain­able De­vel­op­ment’s Vi­sion 2050 Project. In ad­di­tion, the poll shows that more than a third (39 per cent) think sus­tain­abil­ity is very im­por­tant in global mar­kets, while only 11 per cent say it has lit­tle im­por­tance, and three per cent say it is not im­por­tant at all. While the 100% Pure brand is ac­knowl­edged as a key source of com­pet­i­tive ad­van­tage, a signi cant num­ber of re­spon­dents (45 per cent) still think New Zealand doesn’t live up to the brand.

100% PURE

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