SAV­ING PA­PER

The print­ing in­dus­try has made huge gains in re­duc­ing en­vi­ron­men­tal im­pact through a myr­iad of ini­tia­tives

Element - - Sponsor Case Study -

Trees are a de­fault sym­bol of con­cern for our environment. So it’s no sur­prise that for a lot of peo­ple, sav­ing pa­per was their first ex­pe­ri­ence of any kind of en­vi­ron­men­tal aware­ness. It has a sim­ple ap­peal – save pa­per, save trees. But of course, it’s not quite as sim­ple as that. In re­cent years we have all be­come fa­mil­iar with re­cy­cling bins in our of­fices and homes, email mes­sages that re­quest you don’t print them, and even talk of the ‘pa­per­less of­fice’.

But we all know that pa­per still has its place, and the pa­per­less of­fice is still a long way off, if it is ever to ma­te­ri­alise. iPads and the like are still out of the eco­nomic reach of many, and in­com­pre­hen­si­ble to many more. The days of mass pa­per pro­duc­tion might be num­bered, but it will re­main part of our life for decades to come.

So it’s been vi­tal to find ways of pro­duc­ing pa­per that min­imises en­vi­ron­men­tal dam­age, or bet­ter still has a pos­i­tive im­pact on the world around us. This is where for­ward think­ing com­pa­nies like PMP Print, the printer for El­e­ment mag­a­zine, come in.

Charles Miller, PMP Gen­eral Man­ager Sales and Mar­ket­ing, says: “We have been work­ing for many years to re­duce our im­pact on the environment. Whilst the in­dus­try has been fo­cussed on the environment since the late 80s the term sus­tain­abil­ity re­ally be­came the vogue from about 2003-4. By that time a num­ber of waves of en­vi­ron­men­tal aware­ness had washed over the print­ing in­dus­try.

“At each new phase of de­vel­op­ment PMP has con­sid­ered it, the mer­its of it and the driv­ers be­hind it, and em­braced it to max­i­mum ef­fect and as part of a con­tin­u­ous im­prove­ment cul­ture. The great thing about sus­tain­abil­ity is that it’s good for busi­ness. We have our own in­nate cor­po­rate driver to­wards sus­tain­abil­ity but equally there is pres­sure from clients and the mar­ket to be sus­tain­able.”

“In or­der to min­imise en­vi­ron­men­tal im­pact and in­crease ef­fi­cien­cies, PMP has now con­sol­i­dated its op­er­a­tions around the coun­try from seven sites down to three, in­clud­ing its new pur­pose-de­signed head­quar­ters in Manukau.”

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