1990s

Element - - Sponsor Case Study -

RE­CY­CLING, AND DO­ING THE PA­PER­WORK

By the time the in­ter­net was just get­ting started, the pa­per in­dus­try had re­sponded to the con­cerns over dioxin pol­lu­tion by re­duc­ing the use of el­e­men­tal chlo­rine in favour of ECF (El­e­men­tal Chlo­rine Free) and TCF (To­tally Chlo­rine Free) pro­cesses in­dus­try-wide. These are now stan­dard across vir­tu­ally all pa­per in New Zealand, in­clud­ing all of PMP’s pa­pers.

As en­vi­ron­men­tal aware­ness con­tin­ued to in­crease, es­pe­cially in busi­ness cir­cles, it be­came all the rage to use re­cy­cled pa­per, es­pe­cially very ob­vi­ously re­cy­cled pa­per that was rough and flecked like a whole­meal sand­wich to prove how good it re­ally was.

To­wards the end of the 1990s, this green­ing of the of­fice environment had led to the emer­gence of en­vi­ron­men­tal man­age­ment sys­tems like En­vi­ro­mark and ISO 14001 – a set of guide­lines and check­lists de­signed to help or­gan­i­sa­tions con­tin­u­ally im­prove how they iden­tify, con­trol and min­imise their en­vi­ron­men­tal im­pact. Com­pa­nies like PMP took these on, and they have now be­come stan­dard through­out all of the pa­per in­dus­try in this coun­try.

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