PA­PER’S CUT­TING EDGE

Element - - Sponsor Case Study -

WHITER THAN WHITE?

Back when com­puter games con­sisted of two lines and a dot, en­vi­ron­men­tal­ists were get­ting con­cerned about the way pa­per got bleached. Up un­til then, many pa­per bleach­ing pro­cesses used el­e­men­tal chlo­rine, which was linked to the re­lease of diox­ins into water­ways near the fac­to­ries. Diox­ins had been iden­ti­fied as per­sis­tent, highly toxic, car­cino­genic en­vi­ron­men­tal pol­lu­tants that can lead to re­pro­duc­tive, de­vel­op­men­tal, im­mune and hor­monal prob­lems in hu­mans.

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