Be­come a con­scious consumer

Element - - Upfront -

If you’re step­ping out for a cof­fee, why not go to a café that sup­ports the Con­scious Consumer move­ment? The Con­scious Con­sumers project was con­ceived in Welling­ton, but has spread na­tion­wide. There are al­most 50 cafes signed up, with 21 of them to be found in Auck­land. The move­ment aims to em­power con­sumers to make more in­formed pur­chas­ing choices, and to en­cour­age New Zealand cafes to adopt more en­vi­ron­men­tally and so­cially con­scious busi­ness prac­tices. The project pro­motes nine prac­tices which make good busi­ness sense, re­spect peo­ple and the environment and re­flect cur­rent consumer pref­er­ences. Much like a cub scout col­lects badges for good deeds, for each prac­tice the café is awarded a badge that demon­strates its com­mit­ment to this prac­tice. Badges in­clude com­post­ing, Fair­trade prod­ucts, ecofriendly clean­ing prod­ucts, free range prod­ucts, or­ganic, re­cy­cling, BYO cup, sea­sonal pro­duce and eco pack­ag­ing.

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