Become a conscious consumer
If you’re stepping out for a coffee, why not go to a café that supports the Conscious Consumer movement? The Conscious Consumers project was conceived in Wellington, but has spread nationwide. There are almost 50 cafes signed up, with 21 of them to be found in Auckland. The movement aims to empower consumers to make more informed purchasing choices, and to encourage New Zealand cafes to adopt more environmentally and socially conscious business practices. The project promotes nine practices which make good business sense, respect people and the environment and reflect current consumer preferences. Much like a cub scout collects badges for good deeds, for each practice the café is awarded a badge that demonstrates its commitment to this practice. Badges include composting, Fairtrade products, ecofriendly cleaning products, free range products, organic, recycling, BYO cup, seasonal produce and eco packaging.