Element - - Enterprise -

Award-win­ning Kokako’s or­ganic treats have an im­pres­sive fol­low­ing, and founder Mike Mur­phy has turned to James & Wells In­tel­lec­tual Prop­erty to de­velop an in­tel­lec­tual prop­erty (IP) strat­egy which pro­tects its valu­able brand and logo. As Kokako has grown and its prod­uct range ex­panded, its IP pro­tec­tion re­quire­ments have be­come more complicated. Kokako’s dis­tinc­tive logo – a stylised im­age of the en­demic kokako bird – is a sym­bol of sus­tain­able and eth­i­cally pro­duced food. James & Wells part­ner Si­mon Row­ell says the key has been to pro­tect this logo and the com­pany name in all rel­e­vant cat­e­gories, in­clud­ing a di­verse range of prod­uct and ser­vices. The IP strat­egy has also in­cluded an em­pha­sis on pro­tect­ing fu­ture Kokako ex­pan­sion. A po­ten­tial move into the Aus­tralian mar­ket has been pro­tected through pre-emp­tive reg­is­ter­ing of the rel­e­vant trade marks. Through a fo­cus on IP pro­tec­tion, Kokako can face its ex­cit­ing fu­ture with a strong suite of IP pro­tect­ing its valu­able busi­ness.

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