PROTECT YOUR IP
Award-winning Kokako’s organic treats have an impressive following, and founder Mike Murphy has turned to James & Wells Intellectual Property to develop an intellectual property (IP) strategy which protects its valuable brand and logo. As Kokako has grown and its product range expanded, its IP protection requirements have become more complicated. Kokako’s distinctive logo – a stylised image of the endemic kokako bird – is a symbol of sustainable and ethically produced food. James & Wells partner Simon Rowell says the key has been to protect this logo and the company name in all relevant categories, including a diverse range of product and services. The IP strategy has also included an emphasis on protecting future Kokako expansion. A potential move into the Australian market has been protected through pre-emptive registering of the relevant trade marks. Through a focus on IP protection, Kokako can face its exciting future with a strong suite of IP protecting its valuable business.