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As New Zealand pol­icy-mak­ers ex­am­ine ways to help con­sumers make healthy food choices, a new Otago study

has shown that keep­ing it sim­ple works best. Re­searchers at Otago Univer­sity have shown that a front-of-pack ‘Traf­fic Light sys­tem’ us­ing a red-yel­low-green colour code for high, medium and low salt con­tent helps

con­sumers make healthy choices. Last year the traf­fic light la­belling sys­tem was rec­om­mended to a transtas­man food reg­u­la­tion forum by an ex­pert re­view panel. The forum agreed that a stan­dard­ised, easy-to-un­der­tand front-of­pack nu­tri­tion la­bel should be in­tro­duced – and now aims to have one in place by the end of the year. It is es­ti­mated that con­sumers typ­i­cally spend be­tween four and ten sec­onds choos­ing a prod­uct

in a su­per­mar­ket.

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