Whoa and go
As New Zealand policy-makers examine ways to help consumers make healthy food choices, a new Otago study
has shown that keeping it simple works best. Researchers at Otago University have shown that a front-of-pack ‘Traffic Light system’ using a red-yellow-green colour code for high, medium and low salt content helps
consumers make healthy choices. Last year the traffic light labelling system was recommended to a transtasman food regulation forum by an expert review panel. The forum agreed that a standardised, easy-to-undertand front-ofpack nutrition label should be introduced – and now aims to have one in place by the end of the year. It is estimated that consumers typically spend between four and ten seconds choosing a product
in a supermarket.