Choose wisely

Element - - Business -

The En­vi­ron­men­tal Choice logo ap­pears only on prod­ucts which have met one of the world’s most rig­or­ous ac­cred­i­ta­tion pro­grammes.

For those that think eco-friendly poli­cies are a new fad, try this on for size: the En­vi­ron­men­tal Choice ac­cred­i­ta­tion mark has been around for 20 years. It is among the most strin­gent eco-la­belling or­gan­i­sa­tions in the world; when a prod­uct is sport­ing the mark on its pack­ag­ing, con­sumers can be sure of the rigour gone into the process.

Cre­ated to help con­sumers and busi­nesses find prod­ucts that ease the bur­den on the en­vi­ron­ment, En­vi­ron­men­tal Choice is the only mul­ti­ple cri­te­ria govern­ment-backed eco la­belling mark in New Zealand.

En­vi­ron­men­tal Choice is for both for the home and the work­place, and cov­ers a broad range of prod­ucts and ser­vices (see sidebar). For home use, the mark aims to help eco-con­scious con­sumers to make in­formed choices, while busi­nesses with a view to de­creas­ing their foot­print can in­clude the prod­ucts and ser­vices in their pro­cure­ment process.

The com­pa­nies and prod­ucts show­ing the mark have been au­dited to en­sure that their op­er­a­tions min­imise the ad­verse en­vi­ron­men­tal im­pacts gen­er­ated by the pro­duc­tion, dis­tri­bu­tion, use and dis­posal of prod­ucts.

In con­trast to “green” sym­bols or claim state­ments de­vel­oped by man­u­fac­tur­ers and ser­vice providers, En­vi­ron­men­tal Choice is

In a world of com­plex prod­uct sci­ence, and of­ten vague or hard-to-un­der­stand en­vi­ron­men­tal claims, strong eco-la­bels such as En­vi­ron­men­tal Choice New Zealand of­fer a sure, sim­ple guide to a bet­ter pur­chas­ing choice of en­vi­ron­men­tal prod­ucts.

awarded by an im­par­tial third party – The New Zealand Eco­la­belling Trust – in re­la­tion to cer­tain prod­ucts or ser­vices that are in­de­pen­dently de­ter­mined to meet en­vi­ron­men­tal lead­er­ship spec­i­fi­ca­tions.

In a world of com­plex prod­uct sci­ence, and of­ten vague or hard-to-un­der­stand en­vi­ron­men­tal claims, strong eco-la­bels such as En­vi­ron­men­tal Choice New Zealand of­fer a sure, sim­ple guide to a bet­ter pur­chas­ing choice of en­vi­ron­men­tal prod­ucts. Liv­ing green, buy­ing eco-friendly prod­ucts to cre­ate a green home or work place pro­motes health for you, your fam­ily and col­leagues. Not only does it have the po­ten­tial to im­prove the qual­ity of the en­vi­ron­ment, but it also en­cour­ages the sus­tain­able man­age­ment of re­sources.

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