Chuck it in the fridge

Element - - Business -

Four days ago New Zealand’s own Ben de la Roche of Massey Univer­sity stood in front of a jury of pro­fes­sional de­sign­ers in Mi­lan to present his en­try into the an­nual Global Elec­trolux De­sign Lab com­pe­ti­tion. His en­try was good enough to get him to the fi­nal for the 10th an­nual in­dus­trial de­sign com­pe­ti­tion. Ben’s “Im­press” re­frig­er­a­tor sub­mis­sion prom­ises to change the way we re­frig­er­ate and of­fers a sus­tain­able and unique so­lu­tion to food us­age and stor­age. “The con­cept for the Im­press Re­frig­er­a­tor be­gan as the rather im­ma­ture idea of be­ing able to phys­i­cally throw your left­overs at the wall and they some­how would stay there and re­frig­er­ate,” says de la Roche.

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