Yealands Estate Wines, a toast for the summer festivities
SUMMER FESTIVALS AND A RECYCLABLE AND DURABLE PLASTIC WINE BOTTLE - A PERFECT MATCH.
Marlborough-based Yealands Estate Wines is synonymous with sustainability and innovation, and they know how to have a good time. One of the great outdoor events lined up this summer is a music festival called Sound’s On produced by LOOP, the green fingers promoters that brought us Summer Sunday in Matakana this year. The festival promoters seized the opportunity to work with Yealands, the privately owned winery that received carboNZeroCertTM certification in April 2009. The Sound’s On outdoor music festival is scheduled for 23 March and will be serving Peter Yealands wine with an eco- twist. The award winning wine is packaged in lightweight plastic bottles that produce 54% less greenhouse emissions than a 750ml glass bottle. The Peter Yealands Sauvignon Blanc 2012 PET (Plastic) bottle is a trophy and five times gold medal winner, collecting the stamp of approval from around the world, and locally flying off the shop shelves with curious haste. Knocking on summer’s door, it is an ideal seasonal complement. The plastic bottle is made from Polythylene Terephthalate (PET), which means it does not contain BPA, the same plastic used to package water, soft drinks, salad dressings and the majority of all plastics found in food shops. And it’s shatterproof and very light, making it ideal for outdoor occasions. Says LOOP promoter Mikee Tucker, “Last year’s festival Summer Sunday is continuing now under the new name of Sound’s On. It’s a coming together and celebration of Kiwi music and sustainable initiatives. Having Yealands on board fits perfectly with us as they realise that sustainability and business aren’t mutually exclusive ideas and that great things can come from having such an ethos.” Festivals bring people together in the spirit of culture and community, and for Yealands staff back at the vineyard in Marlborough, life really is a picnic. With the recent addition of a community garden everyone has selected a crop to grow, with the plan to split the proceeds amongst the staff and the Blenheim food bank. In recent weeks Yealands staff planted over 30,000 native trees and flaxes on the property, and the latest buzz is that beehives are to be added next. After a strong lambing season, Yealands now have just over 1,100 Babydoll sheep on the vineyard. It is still a couple of years away from getting rid of the lawn mowers, but the sheep are working well and Yealands plan to offer Babydoll scarves through their cellar door later in the year. Yealands has a reputation for doing things differently. In October they launched the world’s first Sauvignoir, a blend that is 95% Marlborough Sauvignon Blanc and about 5% Teinturier, a special red grape variety from Chile with a very dark red flesh. Says Peter Yealands, “A lot of R&D has gone into the Sauvignoir over the period of one year. We have always seen ourselves as an innovative company and we believe that this is going to work. The nose is just fantastic. The berries really jump out at you.” Just in time for summer. Serve chilled.