Busi­ness: Com­postable fruit la­bels

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Ze­spri will in­tro­duce the world’s first and only fully com­postable fruit la­bels on all Ze­spri or­ganic ki­wifruit next sea­son. Ze­spri has worked closely with US-based la­bel man­u­fac­turer Sin­clair Sys­tems for the past four years to over­come the sig­nif­i­cant tech­ni­cal chal­lenges in­volved. This launch builds on a large-scale trial this year of five mil­lion of the com­postable la­bels on Ze­spri Or­ganic fruit sold across Europe, North Amer­ica and some Asian mar­kets. “Mak­ing a pre­mium Ze­spri brand la­bel stick to hairy ki­wifruit skin, hold to­gether un­der the high hu­mid­ity and cold tem­per­a­tures in stor­age, and then break down rea­son­ably quickly when thrown out with the fruit skin – it was a big chal­lenge. But we’ve done it,” said Ze­spri’s global mar­ket­ing man­ager – or­ganic, Glen Ar­row­smith.

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