Very good: All Good
A small company based in a Grey Lynn shed with just 10 employees has been crowned one of the World’s Most Ethical Companies.
All Good Organics are on top of the world. The New York-based Ethisphere® Institute, which recognises companies that outperform industry peers when it comes to ethical behavior, says so. It published its annual list of WME companies with All Good Organics being the first and only New Zealand company to ever be acknowledged. All Good made the cut from nominations of more than 100 countries and 36 industries.
WME companies embrace ethical practices within their business as well as demonstrating industry leadership. Other listed companies include the US’s Wholefoods and other well-known ethical companies like Marks & Spencer.
All Good Organics have forged an ethical identity for themselves by importing Fairtrade bananas and recently launching their own principled soft drink – Karma Cola, made with cola nut from farmers in Sierra Leone, Paraguay and Papua New Guinea. Their newest edition, Gingerella, is made from organic ginger grown in the Wayamba region of Sri Lanka.
The small 100% Kiwi-owned company put Fairtrade bananas on the map in New Zealand when they started importing the country’s first Fairtrade fruit just three years ago, and now have a 5% share of the banana market.
All Good was founded by three Kiwi entrepreneurs; Chris Morrison – founder of Phoenix Organics, his brother Matt Morrison, and former 42-below marketing director Simon Coley.
“It’s just great to have the recognition for what we do and have worked so hard for,” says Morrison who, when talking to Element, was en-route to New Plymouth for a well-earned break at the WOMAD festival.
Morrison had heard from the farming cooperatives All Good works with – El Guabo in Ecuador and cola nut producers in Sierra Leone – who were celebrating on their behalf.
The partnerships formed by All Good are close ones: they have travelled to Ecuador twice to visit them (“It’s a fantastic experience to meet the growers first hand and see how the money they have earned has benefitted their community”) and they are planning a visit to Sierra Leone later this year to put faces to the names of their latest suppliers of cola nuts.