There are now 12 badges (see above, right), reflecting 12 practices which Conscious Consumers believes make good business sense, respect people and the environment and reflects current conscious consumer preferences. The badges come under three main categories.
Community: the two badges in the community category are the Local badge (sourcing from local suppliers) and the Food Rescue badge (surplus food distributed to the needy).
Smart waste: badges under the smart waste category include BYO Containers, Recycling, Eco Packaging, Composting and Eco Cleaners.
Ethical products: badges here include Free Range, Fairtrade, Sustainable Fish, Vege/Vegan and Organic.