Busi­ness

The iconic im­ages of ru­ral New Zealand are known around the world – the ad­ver­tis­ing for our largest ex­port sec­tor. This is a coun­try built on agri­cul­ture.

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Along­side our agri­cul­tural tra­di­tion has grown un­ri­valled tech­ni­cal ex­per­tise in the sec­tor, which is held in high re­gard and sought around the farm­ing re­gions of the planet.

But with the sin­gu­lar goal of max­imis­ing pro­duc­tiv­ity has come un­wanted con­se­quences; en­vi­ron­men­tal degra­da­tion, de­ple­tion of soils, in­creased green­house gas emis­sions and the pol­lu­tion of water­ways.

Yet sig­nif­i­cant progress is now be­ing made to re­verse this by for­ward-think­ing farm­ers and grow­ers, iron­i­cally of­ten by re­turn­ing to older ways of work­ing the land, and most log­i­cally by util­is­ing the nat­u­ral pro­cesses of re­plen­ish­ing soil and clean­ing wa­ter.

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