The iconic images of rural New Zealand are known around the world – the advertising for our largest export sector. This is a country built on agriculture.
Alongside our agricultural tradition has grown unrivalled technical expertise in the sector, which is held in high regard and sought around the farming regions of the planet.
But with the singular goal of maximising productivity has come unwanted consequences; environmental degradation, depletion of soils, increased greenhouse gas emissions and the pollution of waterways.
Yet significant progress is now being made to reverse this by forward-thinking farmers and growers, ironically often by returning to older ways of working the land, and most logically by utilising the natural processes of replenishing soil and cleaning water.