James Rus­sell

Element - - Contents - El­e­ment edi­tor

Last year a group of brave Welling­ton stu­dents stripped to their undies and noth­ing more to proudly ride the pub­lic trans­port sys­tem into the city. It was a mar­ket­ing stunt to high­light the dis­par­ity be­tween the Govern­ment’s spend on roads ($14b) and that on ‘smart’ trans­port such as pub­lic trans­port and cy­cle­ways ($0.5b).

It was the first cam­paign of Gen­er­a­tion Zero (the youth-led or­gan­i­sa­tion with the utopian ideal of a car­bon-free New Zealand) to at­tract de­cent press at­ten­tion, and since then this group have been teach­ing the cor­po­rates a thing or two about strat­egy and ex­e­cu­tion of an ef­fec­tive cam­paign.

The show was also well and truly stolen by Gen Zero et al’s Con­ges­tion Free Net­work on the Auck­land trans­port spe­cial run by Camp­bell Live a few weeks back. Quite stun­ning in its sim­plic­ity and thor­ough­ness, the plan is a se­ri­ous con­tender. Add to the mix that the up­starts’ propo­si­tion shaves $14b from the cur­rent trans­port plan for Auck­land and ratepay­ers would do well to start ask­ing some ques­tions.

Next on the agenda for the group is a can­di­date-by-can­di­date break­down of the en­vi­ron­men­tal poli­cies of those stand­ing for lo­cal body elec­tions, which will no doubt fea­ture le­gions of stu­dents ask­ing med­dle­some ques­tions and drum­ming up en­thu­si­as­tic vot­ers.

Ig­nore them at your peril. They’re act­ing like they’ll in­herit the place.

Newspapers in English

Newspapers from New Zealand

© PressReader. All rights reserved.