Last year a group of brave Wellington students stripped to their undies and nothing more to proudly ride the public transport system into the city. It was a marketing stunt to highlight the disparity between the Government’s spend on roads ($14b) and that on ‘smart’ transport such as public transport and cycleways ($0.5b).
It was the first campaign of Generation Zero (the youth-led organisation with the utopian ideal of a carbon-free New Zealand) to attract decent press attention, and since then this group have been teaching the corporates a thing or two about strategy and execution of an effective campaign.
The show was also well and truly stolen by Gen Zero et al’s Congestion Free Network on the Auckland transport special run by Campbell Live a few weeks back. Quite stunning in its simplicity and thoroughness, the plan is a serious contender. Add to the mix that the upstarts’ proposition shaves $14b from the current transport plan for Auckland and ratepayers would do well to start asking some questions.
Next on the agenda for the group is a candidate-by-candidate breakdown of the environmental policies of those standing for local body elections, which will no doubt feature legions of students asking meddlesome questions and drumming up enthusiastic voters.
Ignore them at your peril. They’re acting like they’ll inherit the place.