90 years of na­ture

An eco beauty and nat­u­ral health stal­wart, Weleda con­tin­ues to ce­ment its rep­u­ta­tion as a global leader, more than 90 years af­ter so­cial re­former and ecol­o­gist Ru­dolf Steiner cre­ated it in the bio­dy­namic fields of Switzer­land. Shan­non Dunn con­grat­u­lated W

Element - - Business -

We are farm­ers. We’re up to our el­bows in dirt, ob­sess­ing about weather re­ports and analysing the pH of rain­fall. Weleda is not your av­er­age health and beauty com­pany. We are ob­ses­sive about the in­gre­di­ents that go into our prod­ucts — how they are grown and pre­pared. For over 90 years, Weleda has demon­strated that na­ture can nur­ture and the earth can heal. We grow or­ganic roses so you can glow youth­fully, we gather golden ar­nica blos­soms to tend to bruises and strains, and we har­vest acres of bio­dy­namic cal­en­dula for the com­fort and health of new­born ba­bies. The Bio­dy­namic method of farm­ing aims to pro­vide long term sus­tain­abil­ity, im­prov­ing soil fer­til­ity over time. It’s so much more than not ap­ply­ing chem­i­cals. In New Zealand, Weleda sits on 25 acres in the hills of Have­lock North and ex­ports medicines and all-body care to Aus­tralia and Malaysia.

How sig­nif­i­cant is New Zealand in Weleda’s suc­cess?

New Zealand rep­re­sents less than one per cent of Weleda’s global turnover, but the in­ter­play be­tween all the sis­ter com­pa­nies is seen as a part of the di­a­logue that sus­tains Weleda. We ac­tively con­trib­ute to the dis­cus­sions that form part of the global busi­ness. The pi­o­neer­ing phar­ma­cists at Weleda NZ cre­ated some unique for­mu­la­tions that con­trib­ute to the rich li­brary of Weleda for­mu­la­tions.

Be­ing cer­ti­fied is a big deal in an of­ten green-washed mar­ket­place. What bod­ies cer­tify Weleda?

There are three cer­ti­fi­ca­tions that we op­er­ate with in­clud­ing NATRUE, a rig­or­ous in­de­pen­dent cer­ti­fi­ca­tion scheme that was founded by Weleda and other pi­o­neers of nat­u­ral and or­ganic cos­met­ics in Europe. It en­sures that nat­u­ral and or­ganic cos­met­ics meet the high­est stan­dards and that skin­care prod­ucts and cos­met­ics la­belled “nat­u­ral” re­ally are just that. Our medicines are reg­is­tered and ex­ter­nally au­dited by Med­safe, while our gar­dens are Deme­ter cer­ti­fied by The Bio­dy­namic Society.

What’s next for Weleda?

Eco­nomic, so­cial and en­vi­ron­men­tal re­spon­si­bil­i­ties have been at the heart of our busi­ness since 1921, and we are con­stantly look­ing for new ways to im­prove what we do.

Find out more at weleda.co.nz

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