The world is at a crossroads. A rapidly growing global population is putting increasing strain on food production and security; environmental management and sustainability; and redefining business and lifestyle. We need to find solutions for these pressing problems. Our future depends on it. As New Zealand’s specialist land-based university, Lincoln University has a long tradition in offering qualifications addressing these very issues. As part of our commitment to ensure we remain as real-world relevant as ever, we’re launching a whole new range of bachelor degree qualifications for 2014. Whether it’s production, science, business, environmental management, technology, tourism, sport, design or property, no other university specialises in meeting the demands, challenges, opportunities and considerations of the land-based industries, both in New Zealand and the wider world.