Element - - Business -

Ob­tain­ing a cer­ti­fi­ca­tion can be a ro­bust way to en­sure your prod­uct is meet­ing en­vi­ron­men­tal and so­cial cri­te­ria. Or­ganic and bio­dy­namic pro­duced foods are grow­ing rapidly. Look out for the Deme­ter (bio­dy­namic), or BioGro or Asure Qual­ity (or­ganic) cer­ti­fi­ca­tions. Fair­trade is about bet­ter prices, de­cent work­ing con­di­tions and fair terms of trade for pro­duc­ers in the de­vel­op­ing world. Car­boNZero cer­ti­fied or­gan­i­sa­tions have mea­sured their green­house gas (GHG) emis­sions, and any re­main­ing emis­sions are then off­set by pur­chas­ing car­bon credits. CEMARS is the first two steps of car­boNZero cer­ti­fi­ca­tion, but with the omis­sion of the off­set stage. The Heart Foun­da­tion Tick is to help peo­ple make health­ier food choices when they are shop­ping. The Royal New Zealand SPCA Blue Tick ac­cred­i­ta­tion en­sures that wel­fare stan­dards for an­i­mals have been met. The En­vi­ron­men­tal Choice cer­ti­fi­ca­tion is eco-la­bel for in­de­pen­dently proven eco-friendly prod­ucts. It also has a ‘green of­fice’ cer­ti­fi­ca­tion. The En­vi­ro­mark cer­ti­fi­ca­tion is a gov­ern­ment-owned mark, with a five-step pro­gramme to fol­low. The B Cor­po­ra­tion cer­ti­fi­ca­tion is the new­est kid on the block. A B Cor­po­ra­tion is one that has so­cial and en­vi­ron­men­tal goals en­shrined in its struc­ture and re­port­ing. There are over 1000 com­pa­nies world­wide cer­ti­fied as B Corps but, as yet, just two in New Zealand - Ea­gle Con­sum­ables and Snakk Me­dia.

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