Four in­gre­di­ents of out­stand­ing so­cial change move­ments

Element - - Social Change -

Dean Easter­brook and I chose to cre­ate Bor­der­less nine years ago. Our dream was to de­velop a company that is both a leader and sup­porter of those who wish to make a pos­i­tive dif­fer­ence. It has been an evo­lu­tion­ary jour­ney but an ex­traor­di­nar­ily re­ward­ing one.

A sim­i­lar ap­proach to the Be. Ac­ces­si­ble cam­paign was taken when Bor­der­less ini­ti­ated the in­ter­na­tional so­cial change film and cam­paign, A Grand­mother’s Tribe, nearly eight years ago.

The Great Idea was to support grand­moth­ers in sub­Sa­ha­ran Africa rais­ing their or­phaned grand­chil­dren since los­ing their own chil­dren to HIV/AIDS. The move­ment be­gan after build­ing a com­mu­nity of in­ter­est and ac­ti­vat­ing a net­work of 200 grand­mother groups across Canada us­ing the film as a cat­a­lyst.

Through a part­ner­ship with the Stephen Lewis Foun­da­tion, the ini­tia­tive has re­mained alive and well, and the move­ment has de­liv­ered life-sav­ing re­sults to more than 450 grand­mother groups in sub-Sa­ha­ran Africa.

The tim­ing and will was the no-brainer; it was well over­due, the ca­pa­bil­ity was cre­ated through an un­ex­pected part­ner­ship, the prob­lem was eas­ily re-framed into an op­por­tu­nity to change lives by sup­port­ing the grand­moth­ers, and the vi­sion re­mains sim­ple – chil­dren are one third of our pop­u­la­tion and all of our fu­ture; through the grand­moth­ers each one of them has a fair chance at life.

In this col­umn, over com­ing months, I will bring you sto­ries of so­cial change that I hope will help un­lock op­por­tu­ni­ties for us to each re­spond to the calls for change around us. Qi­u­jing Wong is the CEO and co-Founder of Bor­der­less, a so­cial change company ac­ti­vat­ing change through sto­ry­telling and so­cial move­ments. In 2012 Qi­u­jing was awarded a Blake Lead­er­ship Medal by the Sir Peter Blake Trust and in 2014 she was a fi­nal­ist in the Women of In­flu­ence Awards for her con­tri­bu­tion to lead­er­ship, en­trepreneur­ship and so­cial change. Visit bor­der­ to learn more.

Qi­u­jing Wong

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