Four ingredients of outstanding social change movements
Dean Easterbrook and I chose to create Borderless nine years ago. Our dream was to develop a company that is both a leader and supporter of those who wish to make a positive difference. It has been an evolutionary journey but an extraordinarily rewarding one.
A similar approach to the Be. Accessible campaign was taken when Borderless initiated the international social change film and campaign, A Grandmother’s Tribe, nearly eight years ago.
The Great Idea was to support grandmothers in subSaharan Africa raising their orphaned grandchildren since losing their own children to HIV/AIDS. The movement began after building a community of interest and activating a network of 200 grandmother groups across Canada using the film as a catalyst.
Through a partnership with the Stephen Lewis Foundation, the initiative has remained alive and well, and the movement has delivered life-saving results to more than 450 grandmother groups in sub-Saharan Africa.
The timing and will was the no-brainer; it was well overdue, the capability was created through an unexpected partnership, the problem was easily re-framed into an opportunity to change lives by supporting the grandmothers, and the vision remains simple – children are one third of our population and all of our future; through the grandmothers each one of them has a fair chance at life.
In this column, over coming months, I will bring you stories of social change that I hope will help unlock opportunities for us to each respond to the calls for change around us. Qiujing Wong is the CEO and co-Founder of Borderless, a social change company activating change through storytelling and social movements. In 2012 Qiujing was awarded a Blake Leadership Medal by the Sir Peter Blake Trust and in 2014 she was a finalist in the Women of Influence Awards for her contribution to leadership, entrepreneurship and social change. Visit borderless.co.nz to learn more.