Launch­pad so­cial en­ter­prise

Launch­pad is the so­cial en­ter­prise in­cu­ba­tor where eleven fledg­ling busi­nesses are pre­pared for mar­ket. This month Rosie Bos­worth talks to The Well­be­ing Game’s Carsten Grimm, Wild­ing & Co’s Ma­turin Mol­gat and ARCO’s Ana Here­maia.

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The Well­be­ing Game Rosie Bos­worth: De­scribe what the Well­be­ing Game (TWBG) is and does?

Carsten Grimm:

Ev­ery work­place we know says their most valu­able re­source is their staff but many find it dif­fi­cult to know where to start when it comes to staff well­be­ing. The Well­be­ing Game is a fun, on­line ac­tiv­ity game that not only pro­motes staff well­be­ing, but helps peo­ple feel more con­nected to one another.

RB: Tell us about the brains be­hind TWBG?

CG:

TWBG spun out of NZ’s Men­tal Health Foun­da­tion. On the team are Philip Harper, our di­rec­tor of op­er­a­tions, Hugh Nor­riss, di­rec­tor of de­vel­op­ment and pol­icy, and me – the de­vel­op­ment lead. We are pas­sion­ate ad­vo­cates for men­tal well­be­ing and col­lec­tively we bring a breath of ex­pe­ri­ence from the Men­tal Health Foun­da­tion and pre­vi­ous aca­demic, ed­u­ca­tional, health, and ser­vice de­liv­ery roles.

RB: Tell us about the “aha” mo­ment that bought TWBG to life?

CG:

The Well­be­ing Game was orig­i­nally de­vel­oped as a joint ini­tia­tive with Com­mu­nity and Pub­lic Health in re­sponse to the Can­ter­bury earth­quakes. The Game has been run over three con­sec­u­tive years dur­ing Men­tal Health Aware­ness Week.

RB: What gaps does TWBG fill?

CG:

We spend so much time at work and ex­pe­ri­ence ev­er­in­creas­ing stress. We know that help­ing peo­ple re­main men­tally healthy is vi­tal to work­place suc­cess but an ac­ces­si­ble e-based ser­vice that ad­dresses men­tal well­be­ing is still cur­rently some­thing miss­ing from business and so­ci­ety.

RB: De­scribe what so­ci­ety will look like 10 years from now be­cause of TWBG?

CG:

New tech­nolo­gies will be hav­ing a pro­found im­pact on men­tal health and many e-men­tal ini­tia­tives like TWBG will be be­ing used. In the near fu­ture we also see pas­sive data col­lec­tion, through smart­phones and wear­able tech­nolo­gies, en­abling a more nu­anced un­der­stand­ing of how well­be­ing varies over time and how to in­flu­ence it. The Men­tal Health Foun­da­tion (and TWBG) will be at the lead­ing edge of global think­ing around how tech­nol­ogy will help peo­ple.

RB: Do you see TWBG evolv­ing into ad­di­tional ar­eas?

CG:

We aim to keep im­prov­ing TWBG as new and novel so­lu­tions come on­line. We are re­ally keen to see the po­ten­tial of the Game fully re­alised, es­pe­cially as we have ev­i­dence that it works to im­prove well­be­ing. New Zealand work­places and com­mu­ni­ties are where we’d like to start, but there is also in­ter­est in the Game from over­seas.

RB: De­scribe what Wild­ing & Co is and does?

Mathurin Mol­gat:

Wild­ing & Co is an eco­log­i­cally driven so­cial en­ter­prise that cre­ates beau­ti­ful and valu­able prod­ucts from en­vi­ron­men­tally prob­lem­atic pest plants. Our cur­rent op­er­a­tions fo­cus on clear­ing and con­trol­ling the spread of wild­ing pines in Cen­tral Otago, and dis­till­ing them into high-value es­sen­tial oils.

RB: Tell us about the brains be­hind Wild­ing and Co.

MM:

Wild­ing & Co is led by three found­ing direc­tors – Michael Sly, Dave Turn­bull and my­self. All of us are cre­atively driven en­trepreneurs with a strong eco­log­i­cal vi­sion.

Michael and Dave co-own Chrome­toaster in Wellington, an award-win­ning de­sign agency with a pas­sion for web, brand and user ex­pe­ri­ence.

Michael’s also a free­lance de­vel­oper of nat­u­ral per­fumes and es­sen­tial oil man­u­fac­ture and re­search. Dave is a pro­fes­sional pho­tog­ra­pher. And me, I’m a film di­rec­tor and pro­ducer, an eco­log­i­cal en­tre­pre­neur, a tour­ing mu­si­cian and a pro­fes­sional skier.

Op­er­a­tionally we have a tal­ented and pas­sion­ate team; Ray Ga­z­ley, our man­ager, Saskia Van Der Geest, prod­uct de­vel­op­ment, Rory McHarg, brand and cre­ative de­sign and Paul Greaves and Steve John­son – our forestry spe­cial­ists.

RB: Tell us about the “aha” mo­ment for Wild­ing and Co?

MM:

There are many in­va­sive plant species in New Zealand and no safe and healthy so­lu­tion has been de­vel­oped to erad­i­cate them – un­til Wild­ing & Co came along. After years of test­ing we have a fi­nan­cially vi­able

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