Cleaning company cleaning up
Goodnest, the disruptor of the cleaning industry, is taking its environmental responsibilities seriously.
Goodnest has taken the cleaning industry by storm in New Zealand and Australia by borrowing inspiration from other groundbreaking enterprises like Uber and Parkable to create a platform for buying services by the hour. Since its start in 2014, Goodnest has connected thousands of customers with cleaning services at a low cost using environmentally guilt-free products and practices.
As the company expands its reach into other sectors of home services and encompasses more cities across New Zealand and Australia, Goodnest continues to embrace its eco-friendly attitude. Goodnest cleaners use only Ecostore products, which are healthy and made from plants and minerals rather than unnatural chemicals. Co-founder James MacAvoy believes New Zealanders are happy to go the extra mile for more eco-conscious products.
“If there’s an easy and affordable option to make a decision to ditch chemicals for more eco-friendly options, I’d be surprised if a single Kiwi chooses otherwise,” he said. Now MacAvoy wants to expand this mentality into other sectors of home services.
Just this month, the company launched the newest branch of its line of services which extend beyond cleaning. Customers in Auckland can hire a handyman, plumber, electrician, or gardener with the click of a button.
With expansion comes the challenge of maintaining Goodnest’s ethical standards of quality and ecoconsciousness, but MacAvoy says the team is constantly brainstorming ways to reduce Goodnest’s footprint while providing New Zealanders the quality and cost they demand.
Goodnest will be launching a mobile application by the end of the year that will allow customers to track the arrival of the person performing the service similar to Uber, the popular taxi hailing app. Ultimately for Goodnest, this will allow them to track how far their employees travel for each service. From there, they can streamline their system for lower carbon emissions.
Goodnest does not skimp on the little things, and the company hopes to continue that trend as it expands to more cities across New Zealand and Australia and offers more services all while maintaining its standards.
“We’re just taking that extra step for customers,” MacAvoy said. “And they are more than happy to get behind it.”