Clean­ing com­pany clean­ing up

Goodnest, the dis­rup­tor of the clean­ing in­dus­try, is tak­ing its en­vi­ron­men­tal re­spon­si­bil­i­ties se­ri­ously.

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Goodnest has taken the clean­ing in­dus­try by storm in New Zealand and Aus­tralia by bor­row­ing in­spi­ra­tion from other ground­break­ing en­ter­prises like Uber and Park­able to cre­ate a plat­form for buy­ing ser­vices by the hour. Since its start in 2014, Goodnest has con­nected thou­sands of cus­tomers with clean­ing ser­vices at a low cost us­ing en­vi­ron­men­tally guilt-free prod­ucts and prac­tices.

As the com­pany ex­pands its reach into other sec­tors of home ser­vices and en­com­passes more cities across New Zealand and Aus­tralia, Goodnest con­tin­ues to em­brace its eco-friendly at­ti­tude. Goodnest clean­ers use only Eco­s­tore prod­ucts, which are healthy and made from plants and min­er­als rather than un­nat­u­ral chem­i­cals. Co-founder James Ma­cAvoy be­lieves New Zealan­ders are happy to go the ex­tra mile for more eco-con­scious prod­ucts.

“If there’s an easy and af­ford­able op­tion to make a de­ci­sion to ditch chem­i­cals for more eco-friendly op­tions, I’d be sur­prised if a sin­gle Kiwi chooses oth­er­wise,” he said. Now Ma­cAvoy wants to ex­pand this men­tal­ity into other sec­tors of home ser­vices.

Just this month, the com­pany launched the new­est branch of its line of ser­vices which ex­tend be­yond clean­ing. Cus­tomers in Auck­land can hire a handy­man, plumber, elec­tri­cian, or gar­dener with the click of a but­ton.

With ex­pan­sion comes the chal­lenge of main­tain­ing Goodnest’s eth­i­cal stan­dards of qual­ity and eco­con­scious­ness, but Ma­cAvoy says the team is con­stantly brain­storm­ing ways to re­duce Goodnest’s foot­print while pro­vid­ing New Zealan­ders the qual­ity and cost they de­mand.

Goodnest will be launch­ing a mo­bile ap­pli­ca­tion by the end of the year that will al­low cus­tomers to track the ar­rival of the per­son per­form­ing the ser­vice sim­i­lar to Uber, the pop­u­lar taxi hail­ing app. Ul­ti­mately for Goodnest, this will al­low them to track how far their em­ploy­ees travel for each ser­vice. From there, they can stream­line their sys­tem for lower car­bon emis­sions.

Goodnest does not skimp on the lit­tle things, and the com­pany hopes to con­tinue that trend as it ex­pands to more cities across New Zealand and Aus­tralia and of­fers more ser­vices all while main­tain­ing its stan­dards.

“We’re just tak­ing that ex­tra step for cus­tomers,” Ma­cAvoy said. “And they are more than happy to get be­hind it.”

Goodnest co-founders James Ma­cAvoy Richard Humphries.

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