Yealands Fam­ily Wines Restora­tive In­no­va­tion Award

Element - - Sustainable Businesses -

Win­ner: SnapIT – en­abling stew­ard­ship of the ocean

The pres­sure is on the fish­ing in­dus­try to show it is a re­spon­si­ble stew­ard of the re­source. And in the YouTube age, what bet­ter way to show it is act­ing eth­i­cally and sus­tain­ably than by video.

Restora­tive In­no­va­tion cat­e­gory win­ner SnapIT has de­vel­oped an elec­tronic mon­i­tor­ing sys­tem that al­lows boat own­ers and reg­u­la­tors to know what hap­pens on board for just $36 a day.

That’s cheaper than putting a hu­man ob­server on board, and it’s avail­able 100 per cent of the time, not two per cent – the nor­mal mon­i­tor­ing rate.

SnapIT’s move into the marine space hap­pened when a San­fords ex­ec­u­tive spot­ted them in­stalling a web cam­era on a busi­ness near the Auck­land wa­ter­front.

Ac­cept­ing the chal­lenge of putting a cam­era on a fish­ing boat took a lot of ex­per­i­men­ta­tion.

“We had to build it out of cast stain­less steel so it’s ridicu­lously ro­bust. We do all the de­sign and man­u­fac­tur­ing in-house, says SnapIT founder Chris Rodely.”

SnapIT has won de­vel­op­ment grants in­clud­ing $1.2m from “awesome” Cal­laghan In­no­va­tion to de­velop video an­a­lyt­ics so fish can be mea­sured and tracked around the deck.

The com­pany has also just se­cured a con­tract from the Min­istry for Pri­mary In­dus­tries for cam­eras on 1300 boats within the next few years.

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