Yealands Family Wines Restorative Innovation Award
Winner: SnapIT – enabling stewardship of the ocean
The pressure is on the fishing industry to show it is a responsible steward of the resource. And in the YouTube age, what better way to show it is acting ethically and sustainably than by video.
Restorative Innovation category winner SnapIT has developed an electronic monitoring system that allows boat owners and regulators to know what happens on board for just $36 a day.
That’s cheaper than putting a human observer on board, and it’s available 100 per cent of the time, not two per cent – the normal monitoring rate.
SnapIT’s move into the marine space happened when a Sanfords executive spotted them installing a web camera on a business near the Auckland waterfront.
Accepting the challenge of putting a camera on a fishing boat took a lot of experimentation.
“We had to build it out of cast stainless steel so it’s ridiculously robust. We do all the design and manufacturing in-house, says SnapIT founder Chris Rodely.”
SnapIT has won development grants including $1.2m from “awesome” Callaghan Innovation to develop video analytics so fish can be measured and tracked around the deck.
The company has also just secured a contract from the Ministry for Primary Industries for cameras on 1300 boats within the next few years.