A nat­u­ral choice

With a pas­sion for only the finest nat­u­ral in­gre­di­ents from New Zealand and around the world, PureNa­ture.co.nz takes the hard work out of go­ing nat­u­ral.

Element - - The Herbalist -

Since 2006 Pure In­gre­di­ents has traded in ex­actly that; BioGro or­ganic-cer­ti­fied and nat­u­rally sourced raw ma­te­ri­als used in the pro­duc­tion of daily es­sen­tials, from face creams to house­hold clean­ers.

In 2012, the com­pany launched PureNa­ture.co.nz – an on­line store and show­room in Glen­dene, Auck­land. It’s a store like no other; ca­ter­ing both for those who want to make their own cos­met­ics, soap or nat­u­ral beauty prod­ucts, and those who sim­ply want to buy them from a com­pany with years of dis­cern­ing ex­pe­ri­ence sep­a­rat­ing the ex­cel­lent from the av­er­age.

“We started by sim­ply offering raw ma­te­ri­als for skin­care. As de­mand grew, we quickly ex­panded to in­clude in­gre­di­ents for soap making, make up, mas­sage, aro­mather­apy and more,” says Em­mett Bowker, PureNa­ture gen­eral man­ager (pic­tured above).

“In 2015, we have de­cided to ex­pand even fur­ther and now of­fer a se­lec­tion of raw foods, culi­nary oils and other spe­cialty in­gre­di­ents. To fit in with our pas­sion for nat­u­ral cos­met­ics, we also added a se­lec­tion of New Zealand’s favourite nat­u­ral skin­care and per­sonal care prod­ucts.”

Bowker be­lieves that the ap­petite for nat­u­ral prod­ucts is grow­ing in New Zealand. “More and more peo­ple are look­ing for health­ier and more sus­tain­able al­ter­na­tives to their usual food, house­hold prod­ucts, cos­met­ics or skin­care. In the past th­ese prod­ucts were only avail­able at ex­pen­sive spe­cialty stores. We’re try­ing to make the nat­u­ral life­style more ac­ces­si­ble by offering high qual­ity nat­u­ral prod­ucts at highly com­pet­i­tive prices.”

The PureNa­ture.co.nz store de­liv­ers an ar­ray of pos­si­bil­i­ties. Bowker says the kits for making your own nat­u­ral soaps, lip balms and makeup are es­pe­cially pop­u­lar, and make for a unique gift.

The site also fea­tures all the in­gre­di­ents and a num­ber of recipes for cre­at­ing your own nat­u­ral skin­care prod­ucts, which can be as sim­ple as a home­made foot balm or body but­ter.

For the time-pressed, the site of­fers ready-made beauty es­sen­tials. Bowker says they have sought out the most on-trend prod­ucts, such as nat­u­ral in­sect re­pel­lent, hair dye, tooth gel and heal­ing balms – and priced them com­pet­i­tively.

Right now there are plenty of op­tions for nat­u­ral gift packs for Christ­mas, with prod­ucts from the likes of Weleda, Sukin and Tui Balms. Well-known favourites Ki­wi­herb and Liv­ing Na­ture fea­ture along­side up-and­com­ing NZ brands Tai­lor Skin­care and Pri­mal Rit­u­als.

Whole­foods is PureNa­ture’s new­est cat­e­gory and fits per­fectly with the nat­u­ral liv­ing ethos. On of­fer are a range of bulk or­ganic whole­foods – from su­per­foods to nat­u­ral sweet­en­ers, pro­tein pow­ders to nuts, seeds and snack foods. Again, PureNa­ture have done the math and have made their prices hard to beat. PureNa­ture.co.nz of­fers free de­liv­ery for or­ders over $100 (de­liv­er­ies are a nom­i­nal $6.50 un­der this), and or­ders over $200 will be dis­patched with a free gift.

Why not try making your own range of nat­u­ral soap for Christ­mas gifts

for your fam­ily and friends? PureNa­ture.co.nz stocks all the in­gre­di­ents,

from es­sen­tial oils and ex­fo­liants to soap cut­ters

and moulds.

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