China’s new mar­ket re­al­i­ties

Exporter - - CONTENTS -

OUR REP­U­TA­TION WAS SE­RI­OUSLY TESTED THERE IN 2013. THE CHAL­LENGES IN GAIN­ING MAR­KET AC­CESS ARE FOR­MI­DA­BLE. HOW­EVER, CHINA IS NOW NEW ZEALAND’S BIG­GEST EX­PORT MAR­KET. OP­POR­TU­NI­TIES CON­TINUE TO GROW AND KIWI FIRMS ARE WORK­ING SMARTER TO HAR­NESS THEM. EX­PORTER GOES TO KEY IN-MAR­KET EX­PERTS TO LEARN HOW THINGS ARE LIN­ING UP IN THE YEAR OF THE HORSE.

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