Pi­o­neer­ing brew­ery tar­gets UK mar­ket

Exporter - - MAKING NEWS -

Marl­bor­ough brew­ery Re­nais­sance Brew­ing is look­ing to fur­ther its over­seas dis­tri­bu­tion net­work by fo­cus­ing its ex­port de­vel­op­ment in 2014 on the grow­ing Bri­tish craft beer mar­ket.

Re­nais­sance, who cur­rently ex­ports to the US, Canada, Aus­tralia, Malaysia and Hong Kong, pre­sented its beers in the UK for the first time at the Craft Beer Ris­ing event, held in Fe­bru­ary at the old Tru­man Brew­ery in Lon­don’s East End. The event was the per­fect op­por­tu­nity to in­tro­duce both trade and con­sumers to a range of beers that last year helped Re­nais­sance win Cham­pion In­ter­na­tional Small Brew­ery at the Aus­tralian In­ter­na­tional Beer Awards, and Cham­pion New Zealand Brew­ery at the NZ Beer Awards.

“The UK craft beer scene is thriv­ing, it’s very ex­cit­ing to see it first-hand,” says Roger Ker­ri­son, de­vel­op­ment di­rec­tor for Re­nais­sance. Al­though most people haven’t tried craft beer from New Zealand, they are very fa­mil­iar with New Zealand hops that are be­ing used by Amer­i­can and Bri­tish brew­ers. We only use New Zealand hops in our beers, so there’s plenty of in­ter­est in re­gards to how a New Zealand beer tastes.”

Re­nais­sance was founded in 2005 by Californian broth­ers in-law Andy Deuchars and Brian Thiel. Andy trained as a brewer at An­der­son Val­ley in Men­do­cino be­fore mov­ing to New Zealand to be­come a wine­maker, Brian was a Mas­ter Guild Mercedes Benz me­chanic, which helped in the early years when things con­stantly kept break­ing.

“When people say that we are part of this new wave of New Zealand craft brew­eries I have to chuckle a lit­tle, there was no wave when we started, it was like a mill pond re­ally,” re­calls head brewer Deuchars. “Our beers were noth­ing like the mass pro­duced lagers that had be­come ubiq­ui­tous in New Zealand. Flavour and bal­ance of flavour is para­mount for me and we do this by brew­ing Bri­tish style ales, us­ing my Amer­i­can know-how, com­bined with New Zealand in­gre­di­ents.” www.re­nais­sance­brew­ing.co.nz

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