Merchant 1948 opens another Aussie store
April 2014 saw the opening of Kiwi-owned footwear company Merchant 1948's seventh store in Australia. The latest Merchant 1948 store is located in Emporium Melbourne, a fresh new retail destination covering seven floors and 48,000 square metres from Lonsdale to Bourke streets, and home to some of the world's brightest and most successful brands.
Merchant 1948 already has six stores in Melbourne but this high profile new location is tipped to take its presence to a whole new level of visibility.
Part of the Overland Footwear Company headed by managing director Shane Anselmi, the
Merchant 1948 brand was developed as a key part of the evolution for Overland and has met with huge success in the Australian market.