Mer­chant 1948 opens an­other Aussie store

Exporter - - MAKING NEWS -

April 2014 saw the open­ing of Kiwi-owned footwear com­pany Mer­chant 1948's sev­enth store in Aus­tralia. The lat­est Mer­chant 1948 store is lo­cated in Em­po­rium Mel­bourne, a fresh new re­tail des­ti­na­tion cov­er­ing seven floors and 48,000 square me­tres from Lons­dale to Bourke streets, and home to some of the world's bright­est and most suc­cess­ful brands.

Mer­chant 1948 al­ready has six stores in Mel­bourne but this high pro­file new lo­ca­tion is tipped to take its pres­ence to a whole new level of vis­i­bil­ity.

Part of the Over­land Footwear Com­pany headed by man­ag­ing di­rec­tor Shane Anselmi, the

Mer­chant 1948 brand was de­vel­oped as a key part of the evo­lu­tion for Over­land and has met with huge suc­cess in the Aus­tralian mar­ket.

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