Taking control of packing has helped Railblaza keep on top of stock management in overseas markets. The company freights its versatile mounting systems and accessories for the leisure market, such as fishing rod holders, into 41 overseas markets.
RailBlaza founder/chief executive Ross Pratt says the outwards goods person does all the packing.
“With 20 to 30 product lines, at the other end in the early days we were sometimes told something was missing though we know the check-off was correct. Now it’s double-checked: one person lays out the goods then another checks the count and ticks a sheet so we know we are correct. It solves problems. We can say ‘we stand by our count’.”
Railblaza’s customers are retailers and dealers; it doesn’t sell online but some of its customers do.
In choosing dealers Pratt aims for top tier distributors to be aligned to major brands in the same industry, and for their professionalism and orderly payments.
“We talk to all our customers and run five-year warranties on a no-argument policy, and we support the distributor so they can manage this.
“We typically give credit, but in some areas of the world we don’t. And we are careful with the quantity we supply so it won’t cause issues in market with pricing, such as discounting.”
The goods are freighted by both sea and air.
“As you become more important to the freight company your rates get better! Due to volumes and regularity and because we are good guys!”