Hold­ing fast

Exporter - - FREIGHT & LOGISTICS -

Tak­ing con­trol of pack­ing has helped Rail­blaza keep on top of stock man­age­ment in over­seas mar­kets. The company freights its ver­sa­tile mount­ing sys­tems and ac­ces­sories for the leisure mar­ket, such as fish­ing rod hold­ers, into 41 over­seas mar­kets.

Rail­Blaza founder/chief ex­ec­u­tive Ross Pratt says the out­wards goods per­son does all the pack­ing.

“With 20 to 30 prod­uct lines, at the other end in the early days we were some­times told some­thing was miss­ing though we know the check-off was cor­rect. Now it’s dou­ble-checked: one per­son lays out the goods then another checks the count and ticks a sheet so we know we are cor­rect. It solves prob­lems. We can say ‘we stand by our count’.”

Rail­blaza’s cus­tomers are re­tail­ers and deal­ers; it doesn’t sell on­line but some of its cus­tomers do.

In choos­ing deal­ers Pratt aims for top tier dis­trib­u­tors to be aligned to ma­jor brands in the same in­dus­try, and for their pro­fes­sion­al­ism and or­derly pay­ments.

“We talk to all our cus­tomers and run five-year war­ranties on a no-ar­gu­ment pol­icy, and we support the distrib­u­tor so they can man­age this.

“We typ­i­cally give credit, but in some ar­eas of the world we don’t. And we are care­ful with the quan­tity we sup­ply so it won’t cause is­sues in mar­ket with pric­ing, such as dis­count­ing.”

The goods are freighted by both sea and air.

“As you be­come more im­por­tant to the freight company your rates get bet­ter! Due to vol­umes and reg­u­lar­ity and be­cause we are good guys!”

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