It’s a RAP for Latin Amer­ica

Exporter - - MAKING NEWS -

11Ants An­a­lyt­ics smart data tech­nol­ogy has trav­elled through the cloud and landed in Latin Amer­ica. A ma­jor re­tail chain on the con­ti­nent has de­ployed 11Ants RAP (re­tail an­a­lyt­ics plat­form) in a Span­ish lan­guage en­vi­ron­ment. The way RAP works through graphic in­ter­faces helps over­come lan­guage is­sues and within a few days the re­tailer's cus­tomer re­la­tion­ship man­age­ment (CRM) team suc­cess­fully an­a­lysed cus­tomer data in­form­ing new busi­ness strate­gies based on those find­ings.

It's the lat­est win for 11Ants An­a­lyt­ics in a story that has taken it through Aus­trala­sia and into Asia. The com­pany also re­cently won the In­no­va­tive Soft­ware Prod­uct of the Year award at the 2016 Mi­crosoft New Zealand Part­ner Awards. Mi­crosoft sub­se­quently se­lected 11Ants An­a­lyt­ics to par­tic­i­pate in its new cross­bor­der, go-to-mar­ket pro­gram.

Tom Fuyala, 11Ants An­a­lyt­ics' CEO, says 11Ants RAP is tan­gi­bly demon­strat­ing sev­eral proof points that tie into the vi­sion of Mi­crosoft.

“We've proven that a small, in­no­va­tive soft­ware de­vel­oper in New Zealand can de­ploy within a few days a highly com­plex, cus­tomer an­a­lyt­ics so­lu­tion for a re­tailer in Latin Amer­ica, all built on the Mi­crosoft Azure plat­form as a service,” Fuyala says. “At the click of a but­ton by the users, 40 servers come to life and build highly com­plex models that de­liver in a pic­to­rial for­mat ac­tion­able sto­ries about their cus­tomers, prod­ucts, pro­mo­tions and stores. This has not been done be­fore.”

Fuyala says Mi­crosoft's cross-bor­der readi­ness sup­port al­lows his team to tap into in­ter­na­tional mar­ket­ing ex­perts, whose mis­sion in life is to make in­de­pen­dent soft­ware ven­dors (ISVs) apps suc­cess­ful.

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