It’s a RAP for Latin America
11Ants Analytics smart data technology has travelled through the cloud and landed in Latin America. A major retail chain on the continent has deployed 11Ants RAP (retail analytics platform) in a Spanish language environment. The way RAP works through graphic interfaces helps overcome language issues and within a few days the retailer's customer relationship management (CRM) team successfully analysed customer data informing new business strategies based on those findings.
It's the latest win for 11Ants Analytics in a story that has taken it through Australasia and into Asia. The company also recently won the Innovative Software Product of the Year award at the 2016 Microsoft New Zealand Partner Awards. Microsoft subsequently selected 11Ants Analytics to participate in its new crossborder, go-to-market program.
Tom Fuyala, 11Ants Analytics' CEO, says 11Ants RAP is tangibly demonstrating several proof points that tie into the vision of Microsoft.
“We've proven that a small, innovative software developer in New Zealand can deploy within a few days a highly complex, customer analytics solution for a retailer in Latin America, all built on the Microsoft Azure platform as a service,” Fuyala says. “At the click of a button by the users, 40 servers come to life and build highly complex models that deliver in a pictorial format actionable stories about their customers, products, promotions and stores. This has not been done before.”
Fuyala says Microsoft's cross-border readiness support allows his team to tap into international marketing experts, whose mission in life is to make independent software vendors (ISVs) apps successful.