Su­per drupa

Held over 11 days in Düs­sel­dorf, drupa 2016 is a clas­sic ex­am­ple of the pulling power of the city’s, and in­deed Ger­many’s, in­ter­na­tional trade fairs. Ex­porter was there.

Exporter - - TRADE FAIRS & EVENTS -

When a city of just 600,000 opens its doors to around 260,000 mostly for­eign vis­i­tors for one of six ma­jor in­ter­na­tional trade fairs, you'd ex­pect to see the ev­i­dence all around you. And that's ex­actly the case with drupa 2016.

The world's big­gest and most im­por­tant trade fair for print and cross­me­dia so­lu­tions is vi­tal for the econ­omy of Düs­sel­dorf. It's pres­ence is ev­ery­where – in the bright red flags that fly from the city's lamp-posts, and the drupa passes around the necks of peo­ple in the streets and on the trains.

Ev­ery­thing about this 11-day fair is su­per-sized – from the num­ber of ex­hibitors (1,837 from 54 coun­tries) and jour­nal­ists (1,900 from 74 coun­tries) to the size of the dig­i­tal print­ing presses in the ex­hi­bi­tion mega-halls of Messe Düs­sel­dorf. And let's not for­get the 260,000 vis­i­tors from 190 coun­tries. There were 14,000 vis­i­tors from In­dia alone, be­cause that coun­try (along with China and Africa) is ex­pe­ri­enc­ing a boom in print vol­umes.

drupa is prac­ti­cally a city within a city – a city where al­most ev­ery ma­chine on dis­play is a work­ing ex­hi­bi­tion, and where do­ing busi­ness is the name of the game. Sales at the

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