Held over 11 days in Düsseldorf, drupa 2016 is a classic example of the pulling power of the city’s, and indeed Germany’s, international trade fairs. Exporter was there.
When a city of just 600,000 opens its doors to around 260,000 mostly foreign visitors for one of six major international trade fairs, you'd expect to see the evidence all around you. And that's exactly the case with drupa 2016.
The world's biggest and most important trade fair for print and crossmedia solutions is vital for the economy of Düsseldorf. It's presence is everywhere – in the bright red flags that fly from the city's lamp-posts, and the drupa passes around the necks of people in the streets and on the trains.
Everything about this 11-day fair is super-sized – from the number of exhibitors (1,837 from 54 countries) and journalists (1,900 from 74 countries) to the size of the digital printing presses in the exhibition mega-halls of Messe Düsseldorf. And let's not forget the 260,000 visitors from 190 countries. There were 14,000 visitors from India alone, because that country (along with China and Africa) is experiencing a boom in print volumes.
drupa is practically a city within a city – a city where almost every machine on display is a working exhibition, and where doing business is the name of the game. Sales at the