NZ prod­ucts in Bei­jing ser­vice sta­tions

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NZ Fo­cus has signed an agree­ment with Sinopec (Shen­zhen) E-com­merce Com­pany, a branch of Chi­nese state-owned oil and gas gi­ant Sinopec, as the sole dis­trib­u­tor of New Zealand prod­ucts in Sinopec’s ser­vice sta­tion chan­nel.

The ini­tial or­der in­cludes honey, milk pow­der, ki­wifruit juice and yo­ghurt pow­der un­der the Hansells brand and the com­pany’s own ‘Ki­wi­farm’ brand.

NZ Fo­cus man­ag­ing di­rec­tor Mar­cus Glu­cina says that the agree­ment is a sig­nif­i­cant first step to­wards a po­ten­tially much larger deal with Sinopec which could see New Zealand prod­ucts in out­lets across many of China’s cities and re­gions.

“This will give New Zealand-branded con­sumer prod­ucts a very sig­nif­i­cant pro­file in a re­tail en­vi­ron­ment used by lit­er­ally mil­lions of Chi­nese con­sumers ev­ery day.

“We are in talks with Sinopec about ex­pand­ing dis­tri­bu­tion into Guang­dong prov­ince, Guizhou, Chon­qing and sev­eral other ma­jor cen­tres and will look for man­aged growth into other re­gions as sup­ply al­lows,” he said.

As part of the agree­ment the NZ Fo­cus team in China have been work­ing with Sinopec staff to ed­u­cate them about the prod­ucts.

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