High in­ter­est in NZ wine at ProWein

TheTh bigg big­gest th headached h f for or­gan­is­ers of ProWein is meet­ing the de­mand for ex­hibitor space. When you’re the world’s largest trade fair for wines and spir­its life can cer­tainly have its chal­lenges.

Exporter - - PROWEIN -

For many New Zealand wine ex­porters the an­nual ProWein in­ter­na­tional trade fair in Düs­sel­dorf, Germany, is well and truly fixed on the cal­en­dar. Se­cur­ing space in one of the many cav­ernous ex­hi­bi­tion halls at Messe Düs­sel­dorf can be dif­fi­cult, and the ad­vice from the or­gan­is­ers is to book well in ad­vance.

If you think there are a lot of wine brands in the world – you’d be cor­rect. At ProWein 2016 there were 6,257 ex­hibitors in at­ten­dance, of which 5,276 (84 per­cent) were from out­side Germany, rep­re­sent­ing 59 coun­tries. Those fig­ures prove just how much of an in­ter­na­tional mar­ket­place ProWein has be­come.

2016 was also the big­gest year to date for New Zealand par­tic­i­pa­tion, with 37 com­pa­nies ex­hibit­ing (31 of which were hosted within the group pav­il­ion or­gan­ised by NZ Wine­grow­ers).

There were many other New Zealand wine brands rep­re­sented at the show through stands or­gan­ised by their Euro­pean dis­trib­u­tors, par­ent com­pa­nies, or by some other means.

More im­por­tantly, in­ter­est in New Zealand wine was high – run­ning at 17 per­cent, and, un­der­stand­ably, sec­ond only to the ma­jor Euro­pean wine-grow­ing coun­tries. That fig­ure

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