High interest in NZ wine at ProWein
TheTh bigg biggest th headached h f for organisers of ProWein is meeting the demand for exhibitor space. When you’re the world’s largest trade fair for wines and spirits life can certainly have its challenges.
For many New Zealand wine exporters the annual ProWein international trade fair in Düsseldorf, Germany, is well and truly fixed on the calendar. Securing space in one of the many cavernous exhibition halls at Messe Düsseldorf can be difficult, and the advice from the organisers is to book well in advance.
If you think there are a lot of wine brands in the world – you’d be correct. At ProWein 2016 there were 6,257 exhibitors in attendance, of which 5,276 (84 percent) were from outside Germany, representing 59 countries. Those figures prove just how much of an international marketplace ProWein has become.
2016 was also the biggest year to date for New Zealand participation, with 37 companies exhibiting (31 of which were hosted within the group pavilion organised by NZ Winegrowers).
There were many other New Zealand wine brands represented at the show through stands organised by their European distributors, parent companies, or by some other means.
More importantly, interest in New Zealand wine was high – running at 17 percent, and, understandably, second only to the major European wine-growing countries. That figure